The Internet reputation of your company’s product is as important as the reputation of the company itself. Essentially, if the product doesn’t have a stellar reputation, that will reflect poorly on the business.
You can monitor the reputation of a product in the same way you do a business. Begin by entering a basic Google search for the product name and for related terms. The real trick to reputation management is in knowing what to assess and evaluate.
Below are three very effective steps to take to monitor the Internet reputation of your product.
1 – Determine who has a stake in the reputation of your product
When you first consider this issue, you may immediately consider the reputation of your product only matters to you (the business/business owner) and to your customers and potential customers. However, there can be several other people that have an interest in the reputation of your product.
For example, any partners and/or business associates may have a direct interest in how your product is perceived. Similarly, investors have a stake in the way your product is viewed.
Other people that may be interested include bloggers and journalists. After all, many of these individuals write reviews that could have a definite impact on your product’s reputation.
Keep in mind that your own employees are concerned about the product’s reputation. And last but certainly not least, competitors have an interest in the reputation of your product.
2 – Set defined goals
After you have determined who has an interest in your product’s reputation, you can more easily set defined goals. Obviously you will track and respond to customer feedback, but in addition to that, you should also take steps to counter any reputation attacks.
At the same time, you should be building a social network of followers. Keep in mind that a great percentage of people that use the Internet are on social media networks. This indicates that those sites should be monitored for customer feedback and comments.
It is also important to identify industry influencers. Other steps include identifying and working with unhappy employees and spying on competition.
3 – Determine who, what, when, where, and how
By now you have all the basic information determined for monitoring your product’s reputation. You just need a way of putting it all together – this is an ongoing task. In other words, you should decide who is going to gather what information when, and from where, and what, if any tools, will be used.
After that is determined, it really is just a matter of responding to and analyzing the data.
When Things Go Wrong
Sometimes, despite excellent efforts, things can go wrong, and even a good product can end up with a bad reputation. Typical businesses are not able to turn these reputations around. Contacting a company like Reputation.com is the fastest way to remedy this type of situation.
The Internet reputation of your product is very important, not only to the product’s success but also to your business and beyond. There are usually large numbers of people interested in the reputation of any given product. This includes the business and customers, but it extends to include business associates, partners, bloggers, and others.
Determine who will monitor customer feedback and where that will occur, and how the comments will be responded to in a timely and appropriate manner. Plus, you should have a plan for ongoing analysis of data related to the product’s Internet reputation.
What are your thoughts – any other tips or ideas about ways to monitor the reputation of a product? Please share them here.
Debbie Allen is an online marketer and blogger. She often writes content about online reputation management, SEO, and other small business strategies.