The top video logs, or vlogs, have millions of regular viewers. They range in content from cancer survivors documenting their struggles to comedians lampooning current events. They can make you laugh, make you think, and even shape national discussions. But you’re a business blogger, and you shouldn’t be concerned with mental junk food like vlogs, right? Not necessarily! (Hey, even the CEO of HEI Resources, Charles Reed Cagle, has a YouTube channel.)
Online success is online success, and these four super-cool vlogs show why your business blog might want to adopt some of the strategies that the best of the vlogging world has to offer.
Grace Helbig of DailyGrace appears at the 3rd Annual Streamy Awards in Hollywood, CA.
DailyGrace is pretty. She’s funny, she’s unique, she’s different. But what makes her so successful, like more- than-1.8-million-subscribers successful, is the daily part. She releases a new vlog every day, or almost every day.
It takes just one two times for people to visit your business blog, see the same old stuff, and never come back again. People have a lot of options – a lot. Keep it fresh.
ShayCarl chronicles the antics of an awesome dad with his equally awesome kids. Part kid himself, ShayCarl shows that you don’t have to be some stiff, old square to raise a great bunch of kids.
Your business is like your baby, and your blog gives you the perfect chance to show the world that you’re responsible and trustworthy, but modern, exciting, and – God forbid – cool. ShayCarl has more than a million subscribers who look forward to him every week.
Alex Day is the man behind the Nerimon brand. Sometimes silly, sometimes raunchy, sometimes funny, sometimes musical, Nerimon is ALWAYS different. If you had to characterize what Day does with each new vlog, you simply couldn’t – and that’s exactly what your business blog should be going for. If you can keep them guessing, you can keep them coming back.
Nerimon is on pace to have three-quarters of a million subscribers by next year. His trick? Never do the same thing twice.
Alex Day signs autographs in London, England.
In this category, SciShow definitely has the upper hand on your business blog. It’s a show about science, but the show’s nearly one million viewers keep coming back for one reason – it’s interesting. Really, really interesting.
Your business blog is about your business, but that doesn’t mean you can’t titillate the imaginations of your viewers with each new blog post with an interesting fact, link, quote, whatever. It’s your blog – do what you want with it. You don’t have to have something interesting OR stuff about your business. Combine the two – that’s what you should be shooting for anyway.
You have one important thing in common with every vlogger – you want more subscribers. That’s not to say that a vlog is right for your business – it might not be. But the tactics displayed by the top vloggers can translate well into your business blog. If you want to get creative and separate yourself from the pack, you’re going to have to think outside the blog.
Photo credits: Flickr users Streamy Awards, Katie Young
Janet Lilly is a full-time freelance writer who enjoys focusing on a wide variety of topics. She specializes in small business issues and profiles of prominent industry leaders.