Logos help to define companies and often become an integral part of the overall brand. A logo can be an effective way to differentiate a product or service from the competition. New businesses must find ways to create awareness of the logo and trust in the brand. There are five sensible ways to get a business logo out there.
5. Stationary and Business Cards
One of the most practical ways to get a logo out there is to print it on every piece of stationary the business uses. This should include letterheads, business cards, invoices and mailings. Retail businesses should have the logo on receipts and bags. This will ensure that anyone dealing with the business will become familiar with the logo.
4. Social Media
Nearly all social media postings have an accompanying picture. This is frequently called an avatar. Using the company logo as an avatar will get the image out to anyone who is reading the posts. Additionally, the logo can be easily added to high-resolution photographs of products on image sharing social media websites. The presence of the logo will allow people to start associating the logo with the brand and online personality of the company.
3. Business Vehicles
Businesses that use vehicles for deliveries or transportation to meetings will want to add the logo to the side or hood. This is actually very inexpensive when done through magnetic decals. Logos on the sides of a vehicle are very visible. The car or truck will also be used regularly allowing the logo to appear in different locations. This will create awareness and interest even in people who are not currently using the business service.
2. Partnerships and Affiliates
Partnerships and affiliate programs can start to get a business logo out into the public with minimal effort. A marketing partner is a company that will include the logo in outgoing literature, on websites or in storefronts. This can reach a very wide audience of potential sales leads. Affiliate marketers can do the same by using the logo while actively promoting the products or services.
1. Promotional Items
One of the most effective ways to get a business logo out there is through branded promotional items. Promotional items can bring the logo into locations where other marketing does not reach. This includes the home and office where consumers might be considering using the service. Promotional items like custom keyrings are great because they are used every day. They are regularly seen by the person who owns the item as well as others in the workplace or the home. These real-world items can generate awareness and leads for years.