Finding cost-effective ways to get the word out about your business is an ongoing goal for every marketer. This is perhaps even truer for small business owners. These marketers are usually working with a tight budget.
This is why marketing on Facebook is an ideal method of promotion. It can be very effective, and in most instances, Facebook marketing strategies are free.
Your Online Reputation
Anything and everything you do online, including what you do on Facebook, will be reflected in your online reputation. With that in mind, it is important to give consideration to any images and other content that will be posted at the site.
Getting Started with Facebook
The first steps in using Facebook for marketing purposes focus on setting up a Facebook account. In recent months, there has been a lot of discussion about the pros and cons of Facebook pages. The reality is, Facebook pages aren’t getting the traffic once expected.
However, there are some questions about why this is so. Some marketers say building out a Facebook page is not necessary.
You should read more about Facebook pages before making a final decision.
Every business is different, and what works for one may not work so well for another. The truth is, some people are having great success with the pages, and others are not. Rather than letting someone else decide for you, it is better to do some research and decide for yourself.
About Personal Profiles
One of the most important considerations related to marketing your business on a personal profile at Facebook is related to the Statement of Rights and Responsibilities. Although not completely clear, the terms say you should not use the profile for ‘commercial gain.’
With that in mind, it leaves business owners with little option but only to make soft promotions.
However, personal profiles are excellent platforms for reaching out to and getting to know an audience. Facebook is the ideal place to share images and other details related to your business. On the other hand, you will need to keep in mind that your intent is marketing – not socializing.
Marketing from Your Personal Profile
1 – Subscribe Option. You have the option of allowing people to subscribe to your posts. This is a personalized connection that creates a bond with your audience.
2 – Soft Sell. Most customers appreciate a soft-sell approach.
3 – Connect. Talking about what is going on in your business turns the business into a place with real humans; it becomes something customers can connect with.
The Benefits of a Facebook Page
Even if a Facebook page is not getting a lot of fans—or rather, it is not generating huge volumes of traffic—there are still some advantages to having the page. For instance, the pages are branded. You get to add your site logo to the page. This adds to your brand recognition and awareness.
Ways to Market with a Facebook Page
4 – Branding. Your Facebook page showcases your brand personality. Therefore, using this page to make comments at other pages will increase your brand visibility.
5 – Advertising. Facebook pages can be advertised.
6 – Contests. Contests and special offers can be run at Facebook pages. These are great incentives that increase conversions.
Advantages of Groups at Facebook
Some businesses can almost naturally be broken down into various groups. In those cases, using groups at Facebook may be a good idea. However, it is important to note that anyone within a group can add new members, and if you or someone else adds someone that doesn’t want to be added, he/she may be annoyed.
Plus, not everyone understands how to turn off the notifications sent to group members. This can also annoy people and cause problems for you. In the end, it can even have a negative impact on your online reputation. You have a responsibility to inform group members about the process of turning off notifications.
How to Market with Groups
7 – Events. If all goes well, the group function can be a fabulous way to market upcoming events and promotions to interested people.
As you can see, there are lots of ways to use Facebook for marketing. Some ways may be better suited for one business than for another. Have you found more success with one method than another?
Debbie Allen is an online marketer and professional content writer. Besides writing about small business topics, she also writes about things like how to find top quality roofing contractors and other home and garden issues.