There are a few tips to keep in mind when launching a new business. These are adaptable to region or budget, and they may make an impact when trying to get the company’s name into the community. Often the cleverest approaches are the most successful, so be sure to add your own creative touch to your marketing strategies for optimal results and return on investment.
1. Social Media Exposure
Social media venues are expanding in popularity among computer users and in utility by businesses seeking to expand their current consumer audience. Create pages on sites such as Facebook, Twitter or others that are viewed by prospective customers, and update these pages regularly. Some consumers may become irritated with poorly maintained pages, which could be counter-productive to your sales. These sites are a great resource that are free to use.
2. Promotional Products
Everyone enjoys receiving a gift–especially if it’s free—from area businesses, and that’s where promotional products enter the picture. These items range in cost, and many are ideal for imprinting specialized logos, taglines and slogans. Promotional products for any budget are available for sale in bulk units or per-piece prices. Some low-cost ideas that remain popular include custom drinkware, such as plastic tumblers, and the timeless favorite, imprinted promo pens! Current and potential customers will appreciate your thoughtful free gift and will enjoy using them throughout the day.
3. Press Releases and Promotional Advertising
Take advantage of opportunities to let potential customers know about the company’s distinct features or offerings. Contact local media resources, such as newspapers and radio stations, providing concise and well-thought out press releases for publication. When engaging in paid ad space or air time, some promotional advertising tips include giving branded giveaways to those walking through the doors of the business when possible. Whether offering significant discounts to first-time shoppers or free promotional products, the nature of the business will impact the success of various promotions.
4. Events and Openings
When doors open at local establishments, it pays to host grand opening events to commemorate the occasion. This also alerts consumers of your company’s existence. There are numerous ways to keep costs low, but remember that often businesses must spend money in order to generate money.
There are many ways to promote distinct businesses or when launching new companies. The nature of the business, the personal flair of the proprietor, and aspects of the geographic region are pragmatic considerations to keep in mind.