When people think about business, they often think in terms of long-term planning and incremental growth over a number of years. However, this type of thinking may no longer be necessary, especially in these days of lightning-fast business automation. As a metaphor for how things are speeding up in today’s business world, consider this rudimentary fact: computer processing is now measured in gigahertz, which is a unit of frequency equal to a billion hertz.
So how do you get your new business out there fast? There are three ways: putting first things first, staying focused and creating marketing collateral.
Putting First Things First
Acting with urgency means doing things now rather than later. It means acting on priorities and it means focusing exclusively on your business without getting sidetracked by other things. One thing you must do is market your business, and one way to do this is through researching the best promotional products to brand with your business name and logo. These branded premiums can be imprinted with your company logo and contact details and then given away to customers who will use them in their everyday lives, giving you exponential exposure.
Next, as a businessperson, you don’t have the time to get distracted and get stuck reflecting on temporary setbacks. For instance, if you have a virtual storefront and someone returns one of your most popular digital products, rudely demanding a refund, you can’t get emotionally distracted wondering if people really like your products. There may be more involved than your own product or business standards. Sometimes people return things for no fault of your own—some may want a free digital product while others need to get their money back to pay for some unexpected personal expenses. So instead of second-guessing if your company is good enough because some people return your products, focus on moving forward by creating a more dynamic marketing machine or sales strategy. When you’re hunting for elephants, you don’t have time to swat flies!
Finally any business, regardless of what product it sells or service it provides, needs marketing collateral. One effective tactic is to print business cards, brochures and flyers to make people aware of your business. Another effective technique is to give away promotional key rings that are imprinted with your contact information. In fact, people are much more likely to keep your promotional key rings than your business cards because they can actually use the key rings. People love keeping things that they find useful in daily life.
If you want to fast-track your business, you have to do things differently. These three ideas will help you begin.