A blog can add a lot of value to a business website. Because content is added to blogs on a regular basis, they are very useful in helping your brand gain recognition and your site gain authority. And best of all, setting up a business blog really isn’t complicated.
Today, almost everyone opts to go with the WordPress blog platform. This platform has lots of advantages. Besides being easy to work with, it can be customized to match the feel and look of any existing website(s) you may have.
Most hosting services make it very easy to install WordPress. In most cases, it is as easy as designating where you want the site built and clicking on an icon. Hosting accounts usually provide videos and step-by-step tutorials that walk you through how to do this. In addition, hosting accounts are usually happy to offer assistance via 24/7 phone services.
Setting up the Blog
Installing WordPress is just the beginning of setting up a business blog. Although technically you may have a blog, all you really have at this point is the shell of a blog. In order to have a recognizable blog, you have to add all the fillings.
One of the most important things to do is to add a theme or template. In WordPress, this is very easy. You can choose from a huge selection of ready-made free themes, or you can create your own customized theme.
Themes can be changed at any time, so don’t spend a lot of time worrying about your decision. In fact, you may want to change the theme according to the seasons or events. Keeping things fresh at your site can make it more interesting. The flip side of that is people may come to associate your site with certain colors and images, and a change may make them believe they have landed at the wrong URL.
The next step in the process of setting up a business blog is adding content. There’s a variety of types of content you can add, but all of it should be original and focused on meeting the needs of your readers.
Although SEO strategies should be used in content creation, you should not write to please search engines. In almost every case, if you create quality content that is informative, not only will your readers be pleased, but so will the search engines.
Keep it Evergreen
Evergreen topics are topics that always have relevance. This includes things like health and education, but evergreen topics should be tailored for specific target audiences.
This means the topics you focus on should provide information that will always be interesting to your target audience. For example, if you have a website about dogs, some topics you might cover include ‘ways to house train your dog,’ ‘how to keep your puppy healthy,’ and ‘tips for teaching dogs tricks.’ These are evergreen topics for that niche.
Adding information about what’s happening in the business is another great way to keep your audience connected. It’s also good for SEO purposes. Ideas for newsworthy content include adding posts about things like seminars or conferences and other major industry events. Even new developments at the business or new products should be announced at the blog.
Although a business blog is not meant to be a place to get personal, it does provide a platform for letting readers see that there are real people at the business. Rather than simply being a professional website designed only to make sales, your blog opens the door to discuss major events in your life. For instance, if you add a new puppy to your household, you might add a photo and a short description about the pet and how she’s fitting in at home.
This makes you ‘human’ to your readers. It opens a line of connection that otherwise may never have existed. Just be careful not to disclose too much about your personal life.
Just the Basics
This article has covered the basics of setting up a business blog. As you get started, you will find that a business blog can help your business gain rankings, and it can help with brand recognition.
Keep in mind that you should determine a pattern for adding content to your blog. Most experts agree that more is better and at minimum you should add three posts per week.
What basic blogging tips do you have for someone just setting up a business blog?
Debbie Allen is a freelance writer, online marketer, and blogger. Debbie likes to share tips about online marketing strategies, blogging, and reputation management. Other topics she covers include the benefits of using open plan workstations, home and garden issues, and things related to health and wellness, including home remedies.