If you are looking for an employee who is familiar with social media, comfortable in an online environment, and computer-savvy, one of the best places you can look is on social media.
In general, many people who are engaged in and use popular social platforms such as Facebook, Twitter, Pinterest, and LinkedIn will already have a familiarity with the social media culture and will likely grasp your online employee requirements more readily.
Using social media to hire employees opens up an entire world of opportunity and choices for your company.
There are many social media platforms that can assist you in finding the right employee for the job. LinkedIn is a popular platform for those who are actively looking for online jobs and who have their profiles geared toward business-minded ventures.
LinkedIn profiles allow users to upload a current CV or resume as well as video clips and examples of work. In addition, you can peruse the education and work history of the candidate you have in mind. Employers who are seeking workers can also post job notices on LinkedIn. They can seek out possible candidates from profiles listed at the site and send a private invite to apply for a particular job as well.
Facebook is excellent for social recruiting as well. With Facebook, you can recruit new employees in a couple of ways. One, you can use your company’s business profile to put out a call for job candidates and then post the specifications needed. Next, you could design a page specifically for job recruiting purposes and then promote it using Facebook’s advertisement options.
There are recruiting/employment groups on Facebook that you can use to post your job listing at no charge. By using this popular social platform, you can narrow down the types of candidates you want. For instance, if you are only looking for engineering candidates, you could concentrate on groups that are populated by the type of engineering job candidates you are seeking.
Twitter is another social media platform you can use to locate employees. There are Twitter accounts for all types of topics, including for finding jobs and for those who work in certain industries.
You can also start a separate Twitter account for recruiting possible employees. An example of this tactic would be the Cisco Recruiters Twitter account, which posts jobs available at Cisco, a well-known networking and technology company.
Regardless of which social media platform you use to locate potential employees, you will find there are a myriad of options for targeting and finding the perfect fit for any position at your company.
One of the biggest benefits of connecting online with job seekers is that you will have a larger hiring pool from which to choose. Instead of limiting your choices to local or regional candidates, you’ll have your pick of skilled and tech-savvy workers from around the world.
Contributor: Bev Sninchak is a veteran freelance writer with 16 years of experience producing content for print and online publications. She is interested in many subjects, from social media strategies to internet marketing strategies.