The Many Benefits of Guerrilla Marketing

Admittedly, the phrase “guerrilla marketing” carries the connotation of a marketing methodology that is negative, borderline illegal, or ethically questionable. This is probably related to the notoriety of the phrase “guerrilla warfare,” which refers to an underground military group of rebels that uses unconventional means to sabotage their enemies. Other phrases, such as “guerrilla tactics” and “guerrilla force,” reinforce this negative association. However, just as guerrilla warfare has its...
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5 Organizational Tools Your Home Office Needs

Whether you’re just starting a business or looking to save money by working from home, you need an organized home office in order to be successful. Use the tools and techniques listed below to ensure that you are productive when working from home. 1. A Room Divider When you’re working from the comfort of your own home, you need a way to divide your home life and your office space. If possible, set up your office in a separate room with a door that you can close to block out distractions. Con...
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How to Accept Credit Card Payments Through Your Smartphone

Not many people these days carry cash. Plastic is the way to go, so businesses must adapt to the changes. Most places accept credit cards at their brick-and-mortar locations. Fast-food restaurants and gas stations even accept credit cards that work if you tap a smaller version of the credit card on the sensor at the pump or drive-through window. No need to wrestle with your wallet to pull out the card itself. But what about mobile credit card processing? On-the-go payments are a necessity,...
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Mobile Web Engagement is Front and Center

Just when you thought you had an effective online engagement strategy in place, a new trend comes along, giving you another platform to consider. Right now consumers are surfing the web on the go, so mobile web interaction is front and center. While it may seem like the latest release in an endless series of technology advancements businesses can't live without, mobile web has advantages that could support businesses for the long haul. The personal nature, buyer-friendly appearance and consisten...
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Top 5 Trends in Web Design for 2013

One of the biggest attractions of the Internet is that it changes so rapidly and there's seemingly something new emerging every month. This presents a unique challenge for website designers, who have to stay abreast of the latest innovations and preferences while continuing to provide excellent service to their clients. Gazing into the crystal ball for the coming year, here are the top five Web design trends for 2013. 1. Less is more - but larger is better. Back when television was first i...
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Top 5 Ways to Accept Online Payments from Customers

Cha-ching! Let the good times swipe! It’s never been more important or easier to accept credit card payments for your products or services. Making the purchasing experience as easy as possible for your customers is key. Who even carries cash anymore? Not too many of us. With the points programs connected to the various credit cards and the ease of the quick swipe, data shows that over 70% of our purchases are done with a debit or credit card. Get this: Varied market research firms predict ...
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3 Ways to Boost Your Marketing Efforts Without Resorting to Taking Out a Loan

Stop, drop, and roll! Oh, wait! That’s the mantra for what to do in case of a fire, right? Brand Buster: Don’t let your budget burst into flames either. The same three directives can keep your money in the bank while your brand expands at the same time. Put the business loan on hold for now, and give these efficient and effective marketing tools a shot. Stop wasting money on marketing efforts that don’t pay off in a big way. Free is the best price tag, and these social media sites work for...
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5 Examples of How Using the Wrong Business Phone Service Could Lose You Customers

Businesses, large and small, are all trying to cut costs and save some money. Some ways are great money savers, but others can actually lose you money in the long run. The old adage “You pay for what you get” holds true in many circumstances. Phone service is one of them. Even with all the Internet options, it’s still vital to have a good phone service. Using the wrong business phone service can actually lose you customers, so those few dollars you save can cost you big bucks. Here are som...
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It’s a Coupon, It’s a Card: Redesign Ideas For Your Business Card

Changed your phone number again? Guess you're going to be crossing that out on your business cards and writing in the new number. While you're at it, you might want to write in your new company URL, since it's a ".org" now and not a ".com" and of course that's going to change your company email address as well, so more crossing out and updating. Your business card is a busy mess and everything on it is outdated, including the calendar on the reverse side that is two years old. Might be time to g...
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Work at Home, Earn from Home

There are those in the work field that enjoy going to work every day.  They like to get up, get dressed, and drive to a workplace.  The enjoyment for them comes from the interaction with others in their field and it may even stimulate them to do better work when they are around others.  Certain fields cater to the physical board room meetings, client lunches, and even require their employees to be present during the days for team meetings and morale.  While this is the case for certain jobs and ...
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