Making Your Business Facebook Page Stand Out from the Pack

Believe it or not, on Facebook, it’s really not about how many likes you have; it’s more the engagement rate with your audience that counts. What this means is, you have to find ways to make your business Facebook page stand out. You need to get your audience engaged. Interaction is at the heart of succeeding with Facebook. Without engagement, those likes may not mean a lot. The tips in this article are designed to help you make your business Facebook page stand out. Tip 1 - Research and ...
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5 Lessons You Can Learn from Successful Businesspeople

Entrepreneurs with home internet businesses can learn a great deal from the successful businesspeople who have gone before them. The mistakes they made and chances they took helped pave the way toward success and can serve as lessons for those who are just starting out. In addition to having a well-defined business mission and plan, there are other essential lessons entrepreneurs can learn to ensure they avoid costly mistakes. Those who continue toward business success with the following less...
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5 Pointers for Getting Work Done When the Kids Are Home

Working at home is a blessing for most parents. Alleviating the need for expensive daycare and getting to spend more time with your little one are some of the biggest wishes a parent could receive. But having kids around can make it difficult to actually work. Use these tips as a guide to actually getting something done when the kids are home. Break Up the Day Kids have short attention spans, and when theirs ends, yours is sure to follow. You may be comfortable with working in large blo...
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You Don’t Have to Be a Technical Genius to Utilize Linux

Linux is an open source computer operating system. It's cross-platform, which means it works both on Windows and Mac computers, and you use it in place of Windows or Mac OS Whatever-You're-Using (it's Lion right now, but that's due to change soon). Everybody trusts the penguin! One of the most popular reasons people choose Linux over Windows or the latest Mac OS is that it's free. Free is definitely a big draw when you're trying to start up a new business and have to watch every single p...
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What Should You Do if a Client Simply Doesn’t Pay You?

If you own a small business, you probably have job responsibilities in addition to running the business. You might be the sales manager, accountant, or human resources manager. Or all of the above! When you wear your accountant hat, it's up to you to send invoices, receive payments, and stay on top of invoices that are past due. You want to get it done fast so you can get back to taking care of your business. But what do you do when a client won't pay? How do you put pressure on customers ...
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8 Ways Your Business Can Make Greener Decisions

When it comes to a business going green, the pros significantly outweigh the cons. In most cases, the decision saves money for the company -- even if there is a slightly higher upfront cost -- and it does wonders for the environment. On top of that, the business will gain a reputation as being eco-friendly. Making greener decisions doesn't have to be hard; it's simply a matter of tweaking some company policies, shifting to a paper-free presence, and purchasing the right products and services....
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5 Pointers for Finding a Great Freelance Editor

Well-written materials create a strong competitive advantage for any business. Whether website content, ads, brochures, or blog posts, writing that captures the potential customer's imagination will drive traffic to your eCommerce site to increase sales and generate profit. Most higher education today emphasizes our specialty field and does not give the kind of training that professional writers receive. While you may be an expert in your particular area, writing about it may not be your fort...
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One Sentence: A Tagline Is Sometimes All You Need to Communicate with Your Customers

Apple says "Think Different," McDonald's says "I'm lovin' it," and Nike says "Just do it." Consumers around the world recognize these slogans or taglines, which are an integral part of each of their brands. As important as it might be to have company mission statements and documented business plans for legal purposes, when it comes to communicating with customers, one short sentence or phrase does the trick. Coming up with a tagline for a new business might not be an easy process, but getting...
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The Importance of Graphics in Giving Your Brand the Right Image

What are you wearing today? Sounds like a bit of a weird, late-night phone conversation, doesn't it? Here's the thing: Appearances send a message, and the same way your clothing represents your persona, your business branding represents your business. Take a pulse. Look at your branding as it is right now. What does it say about your business? Is it boring or drab? Or is it lively and energetic? Does it say "We'll work hard for you," or to continue the metaphor, does the imaging tran...
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3 Tips for Finding the Ideal Accountant

Sooner or later, every small business reaches a point when the task of record-keeping requires more than a simple calculator. Even a sole proprietorship will find that managing its finances and typical bookkeeping duties can become complicated over time. Professional accountants can offer help. After all, an accountant can manage the business's finances, taxes, and more. In many instances, an accountant also acts as a trusted advisor to the small business. He/she can help with the manageme...
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