Give Podcasts a Shot in Promoting Your Brand

In recent studies, it was determined that a whopping one-third of all Americans have listened to a podcast at least once. The number of podcasts being created has doubled since 2012. The public's awareness of podcasts has certainly increased, and will only grow in the future. One indisputable factor that will lead to even more people listening to podcasts is the influence of available technology. All automobiles produced from 2015 and on will have smartphone connectivity or onlin...
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Constructing the Right Online Brand

You think online branding and so many fields of business come into mind, including those running a home Internet company. You think social media and the same thing happens. An online brand is direly important to a business these days, as so much business is done online. Even if you aren't primarily an online business, somewhere along the way, you'll need an online brand. And this even applies if you’re asking the question do construction workers need an online personal bran...
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Have You Seen the Upside of Content Marketing?

Companies, (including those individuals running home Internet businesses) that are looking to promote their brands, are turning to content for all of their marketing needs. Whether it's marketing a new service or getting the word out about an upcoming product line, content marketing is one of the most effective outreach tools a business owner can use. Here are just a few ways companies nationwide are using content marketing effectively: Content Marketing in Action Today's brand...
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Make the Social Pitch for Life Insurance Needs

Finding the right life insurance for the right price can be a challenge. Whether you sell life insurance as a home Internet business owner or are looking for it yourself while running your home company, you've got to not only find the right coverage for your customers' or your needs, but also the right price for everyone's budgets. Luckily, social media is making the search much easier than it used to be. So don't be afraid to chum up to some friends on your social networks to fi...
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The Beauty of Opening a Home Internet Business

Owning a home Internet business can be one of the most rewarding careers you could ever want, especially if you're a beauty specialist. Selling beauty products online can be extremely fruitful as long as you have the right business plan in place. Here are just a few ways you can start a beauty-based home Internet business: Know Your Products If you don't know the beauty products you sell like the back of your hand, then how are you going to accurately advertise them to potentia...
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Put the Fun into Marketing Your Home Business

Gaming is one of the most widely practiced activities on the Internet. According to a report released by SpilGames, there were about 700 million online gamers in 2013, and 50.5 percent of Americans will be playing mobile games actively by 2015. Many businesses (including a number of home Internet businesses) have taken notice of the popularity of online games, and some of them have already incorporated gaming into their marketing strategies. Here is a look at why and how you shou...
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Is Your Home Business up to the Task?

If there's one thing you can count on as a home Internet business owner, it's that your business will constantly change. Profits may be high one day and low the next. Your equipment may work great for month or constantly require maintenance. Make sure the business is up to the task of dealing with the challenging times by working through the following tactics: Manage your Cash Business profits ebb and flow. Plan for the low tide by properly managing your cash. While managin...
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Are You Collaborating on Your Software Needs?

As the business landscape changes, businesses must find new ways to accomplish tasks and projects. One method is collaboration software that enables multiple people to work together on a project even when they are in different locations. If you have never used this software or even considered it for your home Internet business, now may be the time to make a change. As your home business grows, so too will the demands for having your software up to speed in order to meet customer need...
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Where is Your Social Media Game At?

If you don't know it already, you're probably in the process learning the importance of social media to your home Internet business, whatever your business may be - from cupcake bakeries to facilities management. It has become a must to be active on social media, and whether it's you running the social media part of your business among a million other things, or you've hired someone to manage social media, someone's got to be doing it. Not only does it get information about your busi...
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Campaign for Better SMS Marketing Results

If your phone alerted you to a message right now, would you stop and glance at it? The chances are the answer is a resounding "yes". A text message is attention-grabbing, and that applies to the text messages you send your customers, too. However, SMS marketing isn't a simple case of "send messages, get results". If you want your SMS marketing to work for your home Internet business needs, it's time to pay attention to the things you can do to improve your SMS campaigns. Segme...
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