Using Twitter to Address Negative Customer Feedback

Twitter is a medium that many people love, especially as a means of promoting a business, but few think about using when it comes to handling and taking care of negative reviews and feedback. Here’s how to do that properly. 1. Acknowledge the problem Using your Twitter feed, thank the person (use her Twitter handle in this tweet!) for the feedback and tell her you’re looking into it. This proves to your customers that you pay attention to all feedback and reviews, not just those that a...
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Top 7 Online Resources for New Businesses

While it’s true that starting an Internet-based business is easier than starting other types of businesses, in today’s economy there are no guarantees of success. Entrepreneurs must be willing to work hard, set realistic goals, develop an excellent business plan, and find a workable business model and the right tools and resources. New businesses should take advantage of the many online resources available. Although the list below is not all-inclusive, it is a good start to the online ...
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Why it’s a Great Idea to Get a Separate Business Credit Card

Anyone with a business, large or small, should have a business credit card. Keeping business credit separate from personal credit is very important. It is one way of providing a layer of protection for the individual business owner, and it also helps the business appear professional and legitimate. But there are lots of other reasons to consider a business card. In addition, having a separate card makes keeping records much easier. When a business has a dedicated card, separating business...
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10 Reasons You Should Care About Your Company’s Online Reputation

Managing and building a business is hard enough without having a poor online reputation to manage as well. But the implications of having such a reputation can be severe—here are numerous reasons why it’s best to nip negative links or online press in the bud (and how to do it) before they have an impact on the success of both you and your company. Your competitors could take advantage of it. Before you even have time to manage a situation, competitors could be leveraging negative links and in...
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5 Apps to Help You Keep Track of Your Business Revenue

Running a business requires a massive amount of effort, but there are many tools available to aid in certain critical components of your business endeavor. One such critical component is in tracking revenues on a daily, weekly, monthly, and annual basis. It is important to many owners to have real-time revenue updates, and it’s certainly important for all business owners to review their revenue status on at least a monthly basis. There are some fantastic applications available for trackin...
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5 Software Programs to Make Payroll a Breeze

So, you’re the guy who doesn’t pay his employees. Sound familiar? Hopefully not. No one wants to be that guy. But if you fail to use an easy payroll software program, you could be that guy. Payroll shouldn’t be a tedious chore of spreadsheets and calculations. It should be simple, and you should be able to manage your payroll from any computer. Most importantly, you should be able to pay your employees with the click of your mouse. Take a look as some of the award-winning software program...
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10 Tips for Repairing Damage Made to Your Brand’s Online Reputation

Business owners have contingency plans for certain scenarios. They have insurance for storm or fire damage to their headquarters, stores, or offices. They know to take certain measures if income gets tight. They've learned to seek legal advice from lawyers or in-house counsel if they get sued. But what do they do if their brand is under attack by bloggers, reviewers, or other malcontents in cyberspace? There are no guides on business owner, lawyer, or physician reputation management that ...
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Ignoring Customers on Social Media: A Big No-No

Social media outlets are not only becoming a priority for businesses to leverage from a marketing standpoint, but they are also becoming an outlet for customers to share their positive and negative feedback, ask questions, and generally engage with other customers and even employees for a feeling of community with like-minded individuals. It is critically important for businesses not to ignore their customers in this domain - we will explain why here! Something small could erupt into some...
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Pointers for Staying on Track When at a Business Meeting in an Exotic Location

One of the realities of being in business is sometimes having to travel. Sometimes the travel will be to conventions and other networking events. Other times it will be to iron out contracts or other business-specific details. This can be great! It gives you the opportunity to travel to a bunch of places you might not have thought to go on your own. Other times it can be problematic. Trying to concentrate in meetings when you’re in the world’s most perfect vacation destination (like Hawai...
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Starting a Business: Understanding the Importance of Your Online Presence

Search engines are omnipresent, and more people are using them to do a quick check on everything from reviews on their new dentist to information on a prospective first date. The importance of reputation management is not to be underestimated, especially if you are starting a business. There are numerous parties who will be extremely interested in running a quick search engine check of your name to learn more about you—here’s the who and the why: Prospective employees. You are a new compan...
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