Four Simple Ways to Increase Your Website’s Conversion Rate

It doesn't matter how many web-users access your site if they aren't converting into paying customers. It's all too common for businesses to concentrate solely on maintaining and expanding their website in order to attract more clicks, but it's the conversion rate which really matters. Here are four ways in which you can easily help make sure those clicks turn into sales. 1. KISS (Keep it Simple Stupid) The KISS philosophy is never more appropriate than when designing your website. Essenti...
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Top 4 Ways that you are Restricting Your Website’s Functionality

Image Source: Flickr While most websites are well-designed and deliver high quality, sometimes the functionality can be limited by the owner. Having an efficient and well-performing website is critical to e-commerce success. Below explains four ways that you may be inadvertently limiting your website’s functionality. Pushy Sales Many businesses over-focus on continually providing heavy-handed marketing content to their online customers. This may actually deter customers from visiting the we...
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What are Businesses Doing to Get Ready for the Future?

A smart and savvy businessperson will focus on the past, present and future of their enterprises’ success. In today's world of professional breakneck motion, the future direction of business requires vigilance and serious consideration. Business transactions rely on financial institutions more heavily than at any time before in business history and technology is playing a more involved role in every aspect. Take a look at some of the ways your business can get ready for its future.  ...
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Stay Connected: How Important is Communication for Your Business?

As many sales people know, constant, but not too frequent communication with your customers is the best way to keep and grow the number of people that are active customers and supporters of your business. The key is to understand specifically how much communication and what type of communication is appreciated, tolerated, or annoying to your customer base. Fortunately, there are quite a few tools that are built around communication norms that can be applied to your business and please almost all...
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Protect Your Business This Winter Season With These 4 Suggestions

The winter season can be a busy and hectic time for any business. Your storefront or office can be flooded with new seasonal employees and large waves of customers. You need to increase the security in the building during this time and these four suggestions will help you to better protect your business this holiday season. Add More Locks on Doors You need to do everything possible to stop unauthorized people like customers or employees from getting to the most sensitive areas within your ...
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How Important is Insurance for Your Business?

There are many things a business needs to be successful and finding a right mix of all those things is the secret that many owners are looking to find. A few of the aspects that need attention are good management, a talented workforce and quality marketing but sometimes business owners forget one of the most important, business insurance. Without insurance, a company could be putting all their progress at risk. Take a look at some of the reasons you should consider getting different types of cov...
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6 Things You Need to Know Before Starting Your Home Business

Starting a home business is a rewarding venture that entails many long nights and a lot of hard work. To prepare you for the world of being an entrepreneur, here are 6 things you need to know before starting your home business. 1. Most Business Fail Within the First 18 Months This isn't a scare tactic, it is simply the truth. 8 out of 10 businesses fail within the first 18 months due to poor management, lack of product uniqueness and disengagement with customers. If you want to make sure...
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Back in the Workforce? Five Must-Have Skills to Take up Today

If you've decided to reenter the traditional workforce, you should know that doing so can be the start of a fantastic career. At the same time, however, you should know that the globalization of the economy means that you'll be competing with a wider range of people for jobs. In order to ensure that you are a marketable job candidate, it is important that you possess as many value-adding skills as possible. Here are the five must-have skills you should attempt to cultivate. 1. Customer Serv...
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Modern Marketing Techniques: 6 Campaigns You Can Learn From

Successful marketing campaigns are markedly different from their predecessor 50, 10 or even five years ago. They employ clever ideas, tactics that would seem counterproductive, and integration with technology that propels them forward. To better understand how today's modern marketing techniques are different, let's examine six modern campaigns and what you can learn from them. 6. Biltwell's Motorcycle Helmet Art Showcasing Biltwell primarily sells motorcycle accessories. One of their m...
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Best 3 Ways to Make Your Office Inviting (Without Sacrificing Professionalism)

Image Source: Ted Eytan It can be difficult to find the line between cozy and overstuffed or minimalistic and sparse. Here are three tips for creating an inviting yet professional atmosphere in your office space. 1. Work with the Space You Have You may not have marble floors and vaulted ceilings in your office, but that doesn’t mean you can’t make the space you do have welcoming and professional. Take stock of your office space. Capitalize on these strengths: •           Natural ligh...
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