Get a profile of your typical prospective customer
The first step you need to take is to identity your prospective mobile customers. This is the group of people who will be using your website and will be buying your product or service. This doesn’t mean that they will be purchasing directly from your site; they may simply be getting information to buy from you at a later time. The most important information you need is who these people are and how many potential customers you will be serving. Not every business will benefit from mobile marketing, but the number of businesses that do benefit is very large. You need to know if you have a business that will benefit from mobile marketing.
Optimize your site for mobile
Once you have determined that there are enough potential customers for you to reach, you will need to have your website optimized for mobile devices. When people browse the Internet with a smartphone or a touch pad, they are using smaller screens. Your website must be formatted properly for these smaller screens in order to be functional. Without a website that is easy to use, the mobile web user will simply go someplace else and you will have lost a sale.
Gather data for your mobile customer
Just as you would gather data for your website from computer users, you must also gather data that is specific to the traffic coming from mobile devices. The reason for this is that a person may have different needs. A mobile user may be looking for an address or phone number. Perhaps they want to know your business hours or in the case of a restaurant a list of popular menu items. Whatever the case, you must fill the needs of the mobile customer.
Create a marketing plan
Once you have the data on your traffic from mobile devices and an optimized website, you will then need to create a marketing strategy aimed at attracting mobile users to your site. It is not necessarily automatic that everyone looking for your products will find your site. You need to have your website optimized for content so your site will found by search engines and ranked high in results.
If all of this seems a bit overwhelming, you can have all of it done by a professional Internet marketing company. OrangeSoda online marketing is an excellent place to begin expanding your business to mobile Internet users. OrangeSoda has a wide range of products and services and can get the job done for you.