Day by day, mobile web access is becoming more prevalent all over the world. People everywhere are trading in their old flip phones and bricks for the sleek and streamlined smart phone with its unprecedented power and enhanced capabilities. Mobile phones are no longer just used for calls and text messages–they are now fully capable of web browsing, but many webmasters are dragging their feet in the face of this progress. Consider these advantages to making your site mobile friendly, and get on board today.
- Improved Download Speed
Despite the leaps and bounds made in mobile phone hardware over the past few years, smart phones are not yet capable of the download speeds boasted by personal computers. For this reason, mobile browsing is currently slower than it would be on a personal computer in most cases. Making your website mobile friendly will allow for faster and more efficient download speeds, so that visitors will not be turned away by long loading times. Mobile browsing is meant to give readers what they want at a moment’s notice, so don’t keep them waiting.
- New Interactive Features
There are many things a mobile website can do, that a traditional website cannot. For instance, because mobile visitors are accessing your website from their phones, you can incorporate a click-to-call function that will allow them to connect with you quickly and effortlessly. Mapping functions can work with a mobile device’s GPS to help visitors find your location from anywhere in town. There is great potential for a new kind of browsing experience in the mobile world, particularly for business websites.
- Comprehensive SEO
Search engine optimization is the marketing revolution of the century for webmasters everywhere. By optimizing your site with specific keywords and positive traffic, you can make your pages rank higher in search engine results. Making your website mobile friendly can be a great asset in your SEO pursuits, because Google naturally favors mobile websites in its mobile search function. Preparing your website for mobile browsing will ensure your website’s place in search engine results across multiple platforms.
- Enhanced User Experience
All websites should strive to give the user the best possible experience. Traditional websites are often difficult to read on mobile devices. Their layouts become jumbled and fonts are so small that text can’t be read without zooming in. When you optimize your website for mobile browsing, you ensure that your visitors will get the same experience on your website no matter what devices they’re using. Spare your visitors the trouble of working to read your content by making your website mobile friendly.
- Keeping Up with Technology
Mobile browsing is becoming more popular every day, and as the technology becomes more affordable and accessible, mobile websites will become increasingly necessary. Experts predict that mobile browsing will catch up to home browsing within a few years, meaning that people will be accessing the web on the go as much as they do at home. The internet is no longer a stationary network. It’s quickly turning into a mobile utility, and webmasters need to keep up with the technology.