Communications on the internet have turned into rapid machine gun fire over the past several years, which is both good and bad for website owners. Word about your site can spread quicker than a wildfire, but all of the discussion going on may not be positive. If you want to monitor your website’s reputation, consider these 5 easy ways to go about a difficult task.
- Run Your Own Searches
The simplest way to keep tabs on your website’s reputation is to run your own searches through the most popular online search engines like Google, Bing, Yahoo, and Duck Duck Go. This will help you spot any mentions of your site on other highly trafficked pages and networks, as well as gauge your own page ranking. If you notice your website slipping to the later pages in search results, you may be the target of spam or other negative publicity that can hurt your reputation.
- Sign Up for Google Alerts and Analytics
There are a number of tools offered by Google that can help webmasters keep tabs on their sites, and the most popular are Google Alerts and Analytics. Signing up for Alerts allows you to get email notifications about mentions of your website while Analytics gives access to more comprehensive tools. You’ll be able to monitor your traffic in many ways, including finding out where visitors to your site are coming from.
- Check In On the Blogs
Blogging has become an immensely popular form of expression on the internet. The draw, for many individuals and businesses, is a largely unregulated publishing platform–users can say what they want, when they want, and have their opinions displayed right next to the major players in online writing. This can either help or hurt your website’s reputation, depending on the kind of exposure you get. Use web tools like Technorati and Google Blog Search to more easily find any mentions of your website in the blogging world.
- Eavesdrop With BoardTracker
Message boards and forums promote a sense of community for web users, as places where people from all over the world can chat and interact with varying degrees of anonymity. This anonymity is what drives many people on the web to speak out with a kind of honesty that is uncommon in the real world. Word spreads fast through these discussion forums, and you may find your website the subject of discussion somewhere by using BoardTracker to keep an eye on discussions relevant to your site.
- Keep Watch On Sentiment Metrics
When your website grows in popularity, you may find that the free tools available aren’t enough to monitor your website online. You should never underestimate the importance of reputation management on the web, so consider using a paid platform like Sentiment Metrics for the most comprehensive service. Sentiment Metrics digs deep to find out what people are saying about your site all over the web, and presents your information in detailed, yet easy to read, visuals. Never be kept in the dark about your website’s reputation again.