Affiliate Summit West 2012 Review

Affiliate Summit was formed by Shawn Collins and Missy Ward in 2003. Their goal was to provide educational seminars on the latest issues in the affiliate marketing industry. Generally, those who attend Affiliate Summit Conferences fall into one of five categories:

  • Vendors
  • Agencies
  • Networks
  • Merchants
  • Affiliates

Incidentally, only one third of attendees are affiliates. The Summit has gained in popularity since its first conference which took place in New York in 2003 where there were only 200 attendees. The latest Affiliate Summit Conference was held in Las Vegas and more than 5,000 people attended.

Affiliate Conference West 2012
This was held in Las Vegas’ Caesar’s Palace and attracted a record number of people. As you should know, the whole point of being an affiliate is to make money promoting goods and services of other companies on your website or blog. One of the real downsides of the latest conference was the fact that a platinum pass cost a whopping $1,250. Few affiliates can afford this and one wonders how big the attendance would be if prices were lowered to an affordable level. With a platinum pass, you have complete freedom and can listen to any of the summit’s speakers. You are also allowed to enter the market meet and exhibition hall. For future reference, apply for a platinum pass early and you may receive a significant discount.

What Was On Offer
In a word, ‘opportunity’ was on offer at the Affiliate Conference West. There were a number of Breakout Sessions and four different sessions taking place every 60 minutes. The fact that there were so many interesting topics was actually a downside as you could only attend one at a time! One of the most popular talks related to increasing your existing revenue by 300% using existing traffic. Other important topics included affiliate marketing in the era of social networks and ‘Are your affiliates offering value?’

However, ‘The Importance of effective communication flow’ was probably the best received talk during the entire event. The main speaker was Sylvia Cintron and she answered questions about the typical relationships enjoyed by affiliate marketers. She concentrated on the art of increasing earning potential through effective communication.

This conference was also an opportunity for affiliates to meet industry leaders as well as networking. The industry experts were generally friendly and happy to answer any affiliate marketing questions. Other attendees finally got to meet individuals whom they had only previously spoken to via email or through online phone calls. Aside from professional conversations, there was also a friendly atmosphere which encouraged casual chats too.

Verdict
If you are a small business owner and are looking to expand your company through affiliate marketing, you should not miss the chance to attend one of these Affiliate Summit Conferences if they are in your neighborhood. As well as hosting conferences on the East and West coasts of the United States, the Affiliate Summit team is hosting a Central conference in 2012. If you were unable to attend the latest offering, you can find videos of speakers from the conference online. However, you will not find everything that was mentioned in Las Vegas.

Be sure to use an Affiliate Summit coupon when registering for future conferences.

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