If your phone alerted you to a message right now, would you stop and glance at it?
The chances are the answer is a resounding “yes”. A text message is attention-grabbing, and that applies to the text messages you send your customers, too.
However, SMS marketing isn’t a simple case of “send messages, get results”.
If you want your SMS marketing to work for your home Internet business needs, it’s time to pay attention to the things you can do to improve your SMS campaigns.
Segment Your Audience
Segmenting your audience means getting the right messages in front of the right people.
For example, you might decide to segment your audience based on how long they’re been a customer of yours, their geographic location, or the products you know they prefer.
Once you’ve done that, you can refine your SMS messages, sending out offers, information, or feedback requests that are relevant to each person. That way, your messages will feel personal to each recipient.
Brand Your Messages
As the article “Get Your SMS Marketing Campaigns in Shape” points out, your text messages need to have a consistent tone. As with any other type of marketing, text messages represent your business.
In a world where your customers are bombarded with truckloads of marketing messages in a day, consistent branding will help you to stand out.
A distinctive “voice” will help your messages get noticed, and help your customers feel like they’re chatting with a well-known friend.
Offer Real Value
It’s important that your audience enjoys your messages and doesn’t see them as spammy. Once you’ve segmented your market (as detailed above), think about what you can include in your messages to offer real value to your audience.
Whether you opt for an exclusive offer, information to make their customer experience even better, or the chance to let you know their opinions, each message should have a specific purpose behind it.
Customers who opt in to text messages are offering you their trust; respect that by making sure your messages have provides value.
Make It Time Limited
A text message invites a response. That makes it a great tool for your marketing efforts – you’re communicating with your customers in a direct and personal way that triggers the impulse to respond to you.
To make the most of that, send texts that encourage a quick response. That way, your message won’t get filed away and forgotten about.
Time-limited offers are a good way to do this.
Offer a discount that’s only valid till midnight that night, or a survey that needs a response by the weekend in order to gain entry into a prize draw. You don’t have to be “salesy” about it – just make it clear what you want your customer to do, and by when.
Review and Repeat
If you want to increase your SMS marketing success, take the time to review your current campaigns and figure out how you can better them.
The best way to get the results you want is to know what works so you can do more of that – and know what doesn’t so you can stop wasting time and money on it.
From subscribe and unsubscribe rates to offer uptake to the number of survey results received and the information contained therein, keep a close eye on the metrics available to you.
Use that information to refine and better your text marketing campaigns, then rinse and repeat to make sure you’re using text marketing in the most effective way.
SMS marketing is your chance to grab your customers’ attention in a personal and immediate way.
Plan carefully and pay attention to the finer details to make sure your SMS marketing works for you.
Photo credit: Image courtesy of sippakorn at FreeDigitalPhotos.net
About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, text marketing and audience segmentation.