When it comes to making your home Internet business thrive, there are a number of website design elements to keep in mind.
Creating an engaging website with a user-friendly layout can make all the difference in the world in terms of attracting new customers.
With that said, here are just a few reasons why website design is so important for your home Internet business:
It’s All About Navigation
If your home Internet business’s website isn’t easy to navigate, then visitors aren’t going to stick around long enough to see what your site is all about. Intuitive navigation isn’t just important; it’s a critical component to making your website thrive in the competitive online environment.
Your website should have an easy to find navigation bar complete with linkable labels that send visitors to the different pages within your site.
Likewise, in the pursuit for intuitiveness, your website should also have a natural, straightforward layout that logically connects one page to the next.
Remember, over-complicating your site for the sake of standing out will confuse your visitors instead of drawing them in.
First Impression is the Only Impression
You’ve probably heard the expression that first impressions count.
Well, when it comes to your home Internet business’s website, first impressions are absolutely everything. A poorly designed website with no logic or continuity will result in little to no traffic.
However, an expertly-designed website with elements, page titles, navigation bars, and content that flows from one page to the next will keep visitors coming back.
The article “Small Business Web Design: How Aesthetics Affect Strategy” describes how visitors are likely to make a snap judgment based on the appearance of a website.
To avoid negative snap judgments, put your website’s design first by creating a lasting first impression that increases traffic for your brand.
Content Makes a Difference
Any great website design has quality content to back it up.
With all the fonts and interactive page layouts in today’s websites, content is as much a part of web design as the graphics, color scheme, and brand logos.
If you truly want to design the perfect home Internet business website, then you need to incorporate content in the design plan.
Engaging, informative content is a must, but having that content naturally fit into your design through font, color, and interactive elements will help make your website thrive.
Design Elements to Keep in Mind
When building an effective website, there are a number of design elements that come into play.
For starters, you want to make sure your branding and logos are consistent from one page to the next.
Additionally, your site should also have a uniform color palette that makes your fonts stand out.
Images are also part of website design, so make sure you choose photos that are unique to your home Internet business. Stock images work, but just make sure they aren’t too generic.
Finally, make sure each and every call-to-action you include on your site stands out, but doesn’t detract from other elements on the page.
From content to navigation, it’s plain to see that design is an important part of any thriving website.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including web design and home business.