Business owners – it’s time to listen up.
Whether you own a brick and mortar retail shop or an at-home Internet business, now is the time to start advertising on social media.
Many business owners wrongly view social media as an “option,” but with one in four people worldwide using the various networking platforms, social media is a must for all businesses.
Unfortunately, without an online presence, you won’t be able to grow your company, meet like-minded business owners and reach a unique audience only possible online.
Best Social Media Sites for Businesses
Certain social media sites work best for certain businesses, but for the most part all businesses should have profiles on all of the most popular, high traffic pages.
• Facebook – Facebook is the largest social networking site with more than 1 billion active monthly users. Not only can you share your business with friends and family, you can also create a business page specifically catered to your line of work. Use this page as a platform to meet new clients, grow your business, keep current clients up-to-date on your most recent projects and meet with other business owners.
• LinkedIn – LinkedIn is the number one professional networking social media site. You can use it to hire new employees, connect with similar business owners, join groups in your area of expertise and learn from people who have been in your line of work for longer than you. As of February 2015, LinkedIn has 347 million users and growing.
• Pinterest – Pinterest has 70 million users and can be a great tool for bringing people to your website or blog. Pinterest is all about high-quality images that attract readers to your business. As the following article looks at, Bob Bratt’s Pinterest page, for example, lists his location and website at the top of his page, and his boards are a collaboration of his business interests and personal interests. One of the best ways to advertise your business with Pinterest is by joining group boards. Group boards allow you to pin your pins on their boards and reach thousands of organic readers.
• Twitter – Twitter has roughly 232 million users and is attractive for many different types of business owners. Tweets are short, to the point and informative. The best way to use Twitter is by engaging regularly – by posting your own Tweets, sharing other people’s Tweets with your followers and responding to Tweets that you’re interested in.
Tips on Creating a Strong Social Media Profile
With so many people using social media, it’s easy to get lost in the crowd.
In order for it to be a successful marketing campaign for your business, your profile has to stand out.
Use a professional, clean photo of yourself, provide specific, detailed information about your business and products, make it easy for readers to navigate from your social profiles to your business website and limit the amount of personal information you share with your readers.
While your readers do most likely want to know where you went to school and if you have kids, they don’t need to know what you ate for lunch or what time you woke up this morning.
Keep your profiles professional and engage in them regularly (multiple times per day) in order to have the most success with social media.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Sarah Brooks is a freelance writer living in Charlotte, NC. She writes on a variety of topics including small businesses, social media and personal finance.