On the surface, SEO can seem tough when it comes to home e-commerce sites.
The general advice of building quality content to create multiple pages and boost site rankings feels like it’s harder to apply with online stores.
Fortunately, there are still several SEO-driven techniques that you can apply to online shops in particular.
Choose the Right Targeted Keywords
It’s a straightforward step, but it’s one of the most important.
To get the most of SEO, you need to know what the right keywords are for your specific brand and online shop. This means doing research on both your target customer and learning about the most frequently searched keywords related to your products. Even here you need to be strategic.
Choosing keywords that are too broad will likely put you up against some hefty competition if you’re a small business.
Don’t Game the System
This is part of general SEO best practices but it especially applies to online stores.
You don’t want to stuff your product descriptions with unnecessary keywords that don’t apply to the product for the sake of search engines.
As the article, “The Simplest Ever Explanation of SEO for Your Online Store” explains, you want to avoid ‘word vomit’ that’s clearly engineered in the hopes of gaming an algorithm.
It’s a losing battle because search engines are now trained to detect this cheating and penalize your site.
Plus, it gets in the way of your user experience, making potential customers less inclined to buy.
Think About the Long Tail
Long-tail keywords are the longer search terms people use when searching for a specific product to solve a problem.
When writing your product descriptions, you can use outside tools and services to find popular long-tail phrases but you can also think about how your specific customer would be searching for a product like yours.
Once you’ve come up with different long-tail keywords, work those into your descriptions in a way that is most natural and helps customers better understand the product.
Don’t Neglect Photos
It’s easy to get caught up in optimizing the obvious text on your online shop, but don’t forget about the SEO potential in your photos.
Make sure that each photo of your products has a description with optimized keywords as this will help with Google Image search visibility.
It’s also important to make sure that you’re using quality images for your shop but not ones so big that they’ll create problems when customers access them on your mobile site.
Find and Solve Site Errors
All the careful keyword research and tagging in the world won’t matter if you have page errors on your site. Not only do these inconvenience customers, they can influence your bounce rate and lower your search engine rankings.
Make sure you’ve scanned your online shop for possible errors and fix them as soon as possible so as not to lose potential sales.
Search engine optimization doesn’t have to be limited to traditional content strategies.
Deploying the above tips can help you utilize the tool for your online business and ultimately help attract customers.
Photo credit: BigStockPhoto.com
About the Author: Kristin Livingstone writes on a variety of topics including online shops, SEO, and digital strategy.