Don’t Go to Sleep on Social Media


If you’re trying to better market your home-based Internet business, then social media can definitely help.

With a little elbow grease, some compelling content, and some automated tools, social media can help take your business to new marketing heights.

Here are just a few reasons why you should devote some of your time to social media:

Importance of Social Media

Social media has become a major part of consumers’ everyday lives.

Whether it’s staying connected with friends and family, making new contacts, or following businesses, social media is a one stop shop for just about anything.

This kind of exposure gives you a chance to spread the word about your home-based business.

By setting aside a few minutes a day to advertise your business on sites like Facebook, Twitter, and Linkedin, you can attract more customers than you might think.

The best part is, the majority of your current and potential customers already use social media every day. All you have to do is tap the social market and grow your presence.

Cost Savings

Chances are your home-based business doesn’t have a huge marketing budget. Or, maybe you don’t have a marketing budget at all.

Fortunately, social media is a great way to market your business for close to no cost.

It won’t happen overnight, but if you’re diligent, you can attract thousands of new followers without spending a dime on marketing.

As the following article looks at, there are 3 Great tools to automate your social media accounts and grow your social presence without having to work overtime.

Automated Social Tools

Running your own home business probably doesn’t leave you much time for marketing, which is where automated tools come into play. Automated tools take care of your social activities so you can concentrate on the business at hand.

Here are 3 of the top automated social media tools available:

Post Promotion – Creating a great business related post is one thing, but getting that post read by social audiences is something else entirely. That where Facebook’s post promotion tool helps. Also known as post boosting, you can pay a nominal fee to have your posts shared with local Facebook users. This automated tool truly does the marketing for you.

Content Sharing – Sometimes it’s not so much the marketing, but your overall social presence that helps you spread the word about your business. Social tools like Postplanner can assist you in the word-spreading department by helping you find content to post. The Postplanner tool will hunt for online articles based on your industry and post them to your social accounts.

Post Scheduling – Timing is everything when it comes to sharing your social posts. Post too early or late and you might miss out on your ideal audience. Tools like Buffer can help by allowing you to share your social post on a predetermined time-released schedule. So, you can click “share” even when you’re busy.

When you’re ready to take advantage of social media for your home-based marketing needs, keep in mind the tools above.

Photo credit: Image courtesy of Stuart Miles at

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and social media.

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