Don’t Overlook Growing Recurring Revenue


The only thing better than a healthy income is knowing your earnings are steady from one month to the next.

Fortunately, whether it’s through your business or its website, there are a number of ways you can make your recurring revenue grow.

With repeat revenue in mind, here are just a few ways your business can increase its recurring revenue:

Put Quality First

It’s been said before and for good reason: offering your customers quality products and services will ensure your business has continuing revenue. This is especially important for home Internet businesses that attract new customers with online content.

By making sure your business website is informative and engaging, you’ll keep the online traffic flowing in your direction.

Offering quality products, services, and online content also increases word-of-mouth advertising, which will keep your revenue streams running strong.

Set Goals

If you don’t have solid financial goals, then you’ll never make your recurring revenue grow.

That’s why it’s important to set income goals for your home-based business. Before you start coming up with numbers, you need to have a good understanding of sales math.

Knowing your previous sales and how they’ve increased monthly will help you set goals. Increasing your recurring revenue goals a little at a time will help you reach objectives without getting discouraged.

Pull from Multiple Sources

As the following article asks, How can you grow recurring revenue? Simple, by growing your business.

That’s right, by expanding what your home Internet business has to offer, you can pull recurring revenue from multiple different sources.

Whether you want to add retail products to your online shop or expand on the services you offer, having backup income sources will help your recurring revenue grow. If you’re having trouble coming up with other sources of income, think of other businesses.

Businesses of all kinds offer rent-to-own options, pay as you go services, membership fees, and monthly/yearly contracts.

All of these options can increase your recurring revenue without having to add new products or services to your business’s lineup.

Increase Customer Loyalty

One of the best ways to grow your business’s recurring revenue is to raise your number of loyal customers.

Repeat customers already know what they want and where to find it on your site, which makes marketing a breeze.

Likewise, depending on what your home Internet business offers, you can depend on the income from your repeat customers on a weekly or monthly basis. You can encourage customer loyalty by offering rewards programs and hassle-free automatic billing through your site.

Put More Marketing in the Mix

If you truly want to increase your recurring revenue, then you need to generate more leads.

By ramping up your marketing efforts, you can reach a larger audience. This, of course is only half the battle.

Using online, mobile, and social media marketing will definitely generate leads, but you need to convert those leads into paying customers in order for marketing to increase your revenue streams. This inevitably goes back to putting quality first in everything your business does and offers.

If recurring revenue is the goal for your home Internet business, then try some of the pointers above.

Photo credit: Image courtesy of Stuart Miles at

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including business finances and marketing.

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