Have You Seen the Upside of Content Marketing?


Companies, (including those individuals running home Internet businesses) that are looking to promote their brands, are turning to content for all of their marketing needs.

Whether it’s marketing a new service or getting the word out about an upcoming product line, content marketing is one of the most effective outreach tools a business owner can use.

Here are just a few ways companies nationwide are using content marketing effectively:

Content Marketing in Action

Today’s brands are fueled by marketing, which is why more and more companies nationwide are focusing on content.

The question is, how are some of the top brands across the country using content marketing to increase brand awareness?

The following examples will help answer that question:

• Virgin Atlantic – Trying to stake its claim as one of the leading airlines in the country, Virgin Atlantic uses photo-based content to promote its brand. The airline has begun featuring customer travel photos on its own Instagram account in order to spread the adventurous spirit to social followers;

• Sharpie – Just about everyone’s favorite permanent marker is promoting brand awareness by sharing artwork and animation from its followers. All shared content is created using Sharpie pens and posted on the Sharpie blog, which is gaining a ton of traffic for the marker brand;

• Disney Theme Parks – Mickey and Minnie are grabbing the attention of online audiences with Disney Behind the Scenes videos. Disney staffers are creating time-lapse videos and short behind the scenes clips of some of Disney theme park’s most popular shows.

Along with the examples above, here are a few more ways companies and your home Internet business can use content marketing to increase awareness for their brands ….

Lead Generation

Companies are creating attractive, eye-catching content for their websites, which helps draw in leads and convert them into paying customers. This all begins with effective content in the form of photos, videos, and informative landing page content.

Likewise, many companies are featuring blogs on their websites in order to improve their SEO and drive more traffic to their sites.

Blogs are extremely effective in creating brand awareness because they provide fresh content that keeps visitors coming back for more.

Social Content

Content marketing doesn’t just involve websites.

In fact, companies are promoting their brands on social sites like Facebook, Twitter, Instagram and YouTube. The examples mentioned above are just some of the ways content marketing and social media go hand-in-hand.

Through social content marketing, brands are increasing customer outreach while building a massive online presence.

This is becoming more and more important considering a growing number of leads are generating from social media activity.

Valuable Content = Brand Authority

Companies that consistently include valuable content on their websites, blogs, and social media channels are quickly becoming authorities in their industry. When visitors have an industry website they know and trust; it increases brand awareness.

Educational, informative content that speaks not only to customers, but the brand itself helps companies become industry leaders. This leadership is the foundation of customer outreach and brand awareness.

When it comes to brand awareness, content marketing definitely makes a major impact, an impact that your home Internet business can and should be enjoying.

Photo credit: freedigitalphotos.net

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including online marketing and web design.

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