Learning SEO while running a home Internet business can seem like a daunting task, but it’s simpler than you think.
SEO means crafting your website in a way that makes it easy for search engines to understand and index; this lets them know that your site is relevant to the keywords you want to rank for.
So just what does good SEO look like?
Here are some tips to get you started:
Place Keywords Carefully
Using keywords naturally in the main body of your website is important (more on that in a moment), but here are some other places on your site where you should use them:
• Page title – make sure you use relevant keywords in your page title, as search engines will be using these to understand what your site is about;
• Meta description – when your site ranks on a search engine, a brief meta description is the first thing people will see in the results. Make sure it’s keyword rich, for both search engines and your customers to see;
• URLs – using keywords in your URLs will help search engines to find you. Instead of www.mysite.com/3h88f-7, try for something a little more customer and search engine friendly, such as www.mysite.com/why-seo-matters;
• Header tags – this is especially important for h1 tags. Try to include keywords naturally in your headers;
• Alt tags – search engines don’t index images when crawling your site, so make sure each one has an alt tag with appropriate keywords.
Carefully placing keywords in all these places will help search engines understand, index and rank your site.
Create Naturally Relevant Content
As the article “The Surprisingly Simple Secret to SEO” points out, you can’t cheat your way out of SEO. That means that stuffing your content with keywords won’t do you any favors.
Search engines are looking for high-quality content that is relevant to searched keywords. Give them that by writing good quality content that was created with your customers in mind.
By all means pay attention to keywords, but only where they naturally fit with the flow of your content. Write for humans, not search engines.
Try adding a blog to your website.
A blog will give you a way to create fresh and relevant content regularly, which will attract both customers and search engines.
Quality Control Your Links
Low quality links can harm your search engine rankings. That means links from blacklisted sites, or link farms.
Instead of focusing on link building no matter what the cost, concentrate on only building links from good quality sources.
One of the best ways to do this is with the killer content you’re going to create for your audience.
Great content that gets shared and linked to organically will do more for your SEO than any amount of low quality links.
Make Use of Analytics
Analytics are key to understand when your SEO is working – and when it isn’t.
Familiarize yourself with the analytics you have available, and learn to understand what they mean.
Analytics can tell you everything from bounce rates to top landing and exit pages and where your links are coming from. They give you valuable insights into how your customers are behaving when they get to your website.
Making sense of and applying the lessons they teach you will help you to optimize better and create higher quality content.
SEO doesn’t need to be complicated.
By understanding the heart of SEO – showing search engines that your website offers relevant and good quality content for your chosen keywords – you can build an SEO strategy for your home business that is straightforward and effective.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Tristan Anwyn is an author who writes on topics including social media, SEO that works and small business topics.