If your home business requires you to conduct business on the Internet, having a well-designed website can significantly improve your sales and marketing results.
Effective web design can go a long way towards creating a great shopping experience for your customers, and it can help boost your website traffic and conversion rates.
Here is a look at how you can build a well-designed website….
Importance of Having a Well-Designed Website
Web design is important because it has a significant impact on your website’s ability to attract, engage and convert customers.
Almost every aspect of your website’s design can potentially influence your visitors, including layout, font, navigation, load time, color scheme, responsiveness and others.
For instance, if you have a fast-loading website, you will be able to attract more visitors and make them stay longer.
An infographic created by Red Website Design shows that 40 percent of Internet users will abandon web pages that take more than three seconds to load. It is also found that 94 percent of web users cite web design as one of the reasons why they do not trust certain sites.
As the following article looks at, in an effort to stress the importance of web design San Diego, website design and online marketing agency BOP Design said that compelling web design can help convert a lead from an inquiry into a paying customer.
How to Improve the Design of Your Website
Use Intuitive Navigation
Main navigation options are usually deployed in a horizontal bar at the top of a website.
It is recommended that you provide secondary navigation options below the main navigation bar or in the sidebar.
Instead of using the main navigation bar to link to less important pages that take your visitors away from primary information and call to action, you should place less important pieces of information or links in the footer at the bottom of a page.
De-Clutter Your Web Pages
Make sure that your web pages do not contain visual clutter or competing calls to action that can divert your visitors’ attention from the most important parts of the pages.
To further reduce clutter, limit options and links in the header and footer to narrow your visitors’ focus even further.
Also, try to keep your paragraphs short, preferably no longer than six lines.
Leave Enough White Space
There should be enough space between your images and paragraphs.
If your visitors have more space to breathe, they will be more able to absorb the features of your website.
Your ability to control white space can significantly enhance user experience.
Use Colors Strategically
Using a neutral color scheme can make your website look clean, elegant and modern.
Apply small dashes of colors to headlines and key graphics to guide your visitors to the most important content.
Implement Responsive Design
Instead of developing a separate website for each device, you can make your website adapt automatically to different browser sizes.
It is increasingly essential to have a responsive website as more and more consumers are using mobile devices these days.
Improving the design of your website requires constant commitment of time and effort, but it can be potentially very beneficial to your home Internet business.
Photo credit: Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to running a small business.