Lead the Way in Improving Your Home Business


The success of your home Internet business is dependent on a rich and steady supply of leads.

Yet it isn’t enough to generate leads. The best leads would be relevant to your business, fresh, and come with a background of rich data.

Here’s some ways to gather more leads so your business can keep moving forward….

1. Sign them up right away

One popular and successful way to generate leads immediately from your site visitors is to get them to sign up right away. The instant they visit your home page, provide a pop-up window that invites them to sign up for your newsletter. This will let them know, first, that the newsletter is available, and second, that you have lots more information for them that is only available to a select few.

2. Make cold calls

Despite what some marketers claim; cold calls aren’t dead. They are still viable means of generating leads and making sales. The percentage of successful cold calls will, as always, depend on your pitch, but you’ll still get a huge ROI on what is essentially a free way to generate leads. As the following article looks at, to get a list of cold call numbers, either subscribe to a company that knows how to generate more leads for you, or access your own networking database from contacts you’ve made over the years.

3. Offer free downloads

EBook and white paper downloads are a great way to generate leads off your website. Everybody loves to get something for free, and you’ll find your lead generation skyrocket when you employ this popular method. Make sure you’re giving away something of real value in your free download to ensure that your new leads will not be disappointed. The goal is not only to gather their name and email address, but to establish yourself as an authority in your industry.

4. Tweet away

If you haven’t done so already, establish a Twitter account under your business name. This is a great way to gather new followers and to gain an entry point into their Twitter feed. Tweeting out tips and valuable information and following those who you want to follow you is the best way to gain new followers. The more active you are on Twitter, the bigger and better your lead list will grow.

5. Put a camera on it

The use of video in social media is increasingly popular. If you can put together an engaging – and perhaps even viral – video to communicate your business message, you’ll gain video subscribers, which are another form of leads. Again, make sure you’re offering something of real value to your watchers. Never put something on video that is sub-par.

One final tip; you need to continually work on generating new leads for your home Internet business.

As time goes on, you’ll find that clients can come and go, so don’t get too comfortable with your current client list.

If you always assume you need more leads, you’ll never be short of clients.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About the Author: Kate Supino writes extensively about best business practices.

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