Make a Pitch for Your Home Internet Business


Starting an Internet business online from the comfort of your own home is on the rise. With advancements in technology, online business opportunities are soaring.

There are many advantages to running an at-home Internet business, including being your own boss, setting your own schedule and, of course, having an unlimited income potential.

Common home-based Internet business ventures include freelance writers, graphic designers, web developers, resume writers, social media consultants, online course teacher, virtual store owners and more.

People are spending more time than ever online, so now is a great time to follow your dreams and start your own home internet business.

Know the Logistics

Once you have the logistics figured out, such as what you will sell or what service you will provide, how much you will charge and your website is up and running, it’s time to start advertising.

Free advertising is typically the way to go when you’re first starting out.

Two of the best ways to advertise for free are posting ads on Craigslist and getting involved with social media.

Create social media pages for your business and start connecting with both businesses and consumers.

Become More Social

Slowly, your social media following will grow and you should start generating a steady stream of income.

Social media tip: Start a blog! Blogging about your business shows the person that stands behind the business and gives the consumer a personal connection.

As the following article shows, next, tighten up your elevator pitch.

Your elevator pitch is what will hook readers and consumers with the end goal being making a sale.

Elevator pitches should be clear, concise and leave the reader wanting more. You should state who you are, what it is you’re doing and how you can help the consumer. While mostly used in face-to-face networking, elevator pitches can be used successfully on social media and other online platforms, too.

When first starting your home-based Internet business, it’s important to be patient and willing to try a variety of means of advertising. What works for one company may not work for you, so don’t give up if you’re not getting customers right off the bat.

In addition to advertising on Craigslist and social media, you can ask current customers for referrals, offer discounts to all new customers, use word-of-mouth advertising, start a newsletter, narrow in on who your target market is and find ways to advertise specifically to them, use SMS marketing (or text-message marketing), send out mail to locals and more.

Final tip when promoting your business: Make it easy on the customer.

Your elevator pitch should easily say how the consumer can learn more, whether that’s via a link to your shop or to a subscription to your newsletter. When the customer goes to purchase a product from you, make the checkout process seamless and the website easy to maneuver.

Customers like simplicity and it’s not their job to figure out how to navigate your website. Simple, clear directions will lead to a steadier stream of business.

Photo credit: Image courtesy of Stuart Miles at

About the Author: Sarah Brooks is a freelance writer living in Charlotte, NC. She writes on a variety of topics including small businesses, social media and personal finance.

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