Do you have a strong online portfolio?
Having an online portfolio can be a powerful tool for your home internet business, helping you stand out from the competition and attract the attention of potential customers.
A strong online portfolio will showcase your skills and achievements, and let potential customers know why you are the right person to do business with.
So just how can an online portfolio help you in your business, and how can you make the most of it?
Online Portfolio Attracts Attention
No matter what your business, it can sometimes be a challenge to stay ahead of the competition.
Finding a way to make a strong impact on your customers and leave an impression in their minds is important. An online portfolio helps you do just that.
An online portfolio gives your customers or potential business collaborators a clear visual representation of who you are, what you’re about, and the talents and experiences you bring to the table.
What to Include In Your Online Portfolio
Your online portfolio should be clear and focused with no clutter.
That means making some decisions on what to include and what not to – now isn’t the time to list everything you’ve done since you left school.
A selection of your best work is an absolute must.
Whatever your business, find what you have done well and display it. If you work in design or copywriting, you might include examples of your work. If you work as a life coach or provide a product, you might go with some testimonials, for example.
Consider what you most want customers to know about you and find the best way to demonstrate that through your portfolio.
Importance of Design
Design is key to making a good impression with your online portfolio. After all, the design you choose will be the first thing your visitors see.
Your design should be easy on the eye and easy to navigate, making sure all the focus is on your content.
As the article “The Power and Impact of An Online Portfolio” points out, it’s important to make sure your portfolio is mobile friendly.
No matter what device they are browsing on, your visitors should be able to see your portfolio at its best and navigate it easily.
Know Your Industry and Audience
Knowing your industry and audience is important if you want to make sure your online portfolio works for you. The better you understand these things, the better placed you are to craft your portfolio for maximum effect.
By understanding your audience and what their needs and wants are, you can make sure your portfolio speaks to those. You’ll be able to employ a laser focus, highlighting the details your audience will respond to best.
An in-depth knowledge of your industry will help you position your portfolio so you can stand out from the competition, and will make your place in your industry clear to visitors.
Where to Host Your Portfolio
Of course you will need to decide where to host your portfolio. Luckily there are several low cost or even free options you can use.
Sites such as Blogspot, Tumblr or WordPress can be used to make a clean and professional looking portfolio quickly and easily. All three are free to use, but using them with your own domain is highly recommended for a more professional air.
For an even easier option, you might like to explore dedicated portfolio creation sites such as Carbonmade, Dunked or Pathbrite.
An online portfolio can provide a snapshot of your strengths and work, showing customers why you are a natural choice.
Boost your online presence – start building your online portfolio today.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Tristan Anwyn is an author who writes on a range of topics including social media, SEO that works, and how to build a strong online portfolio.