More and more people are joining the ranks of freelancers, entrepreneurs and small business owners. In fact, Business Insider predicts that 40 percent of the workforce will be freelancing by the year 2020.
If you run a home-based Internet business, it’s going to be more important than ever to pay attention to ways to grow your business online.
Currently, the main ways to get new clients to your online business are through social media, email marketing campaigns and text messaging.
Billions of people worldwide are on at least one social media platform, making social media a necessity rather than an option.
Email marketing campaigns can also be proven successful if tracked and if you get current, interested subscribers.
Text Messaging for Your Home Business
When you receive a text message, what do you do? Even if it’s a junk message, you most likely still open it even if it’s just to delete it.
Text messages have close to a 100 percent open rate, making SMS marketing (or short message service) one of the most effective ways to advertise your home internet business.
Tips on Using SMS marketing
In order for SMS marketing to be effective, you need to get subscribers to opt-in to your services. For those in the food industry, this can be easy.
Simply offer 10 percent off their meal if they sign up for your text message plan. You can then send out texts once every few weeks offering deals and discounts on your restaurant.
Make Your Customers Feel Special
The article “The art of making mouths water with a text message” suggests giving customers something special, such as a free appetizer, using descriptive language and creating an informative call to action.
A call to action clearly explains what you’re offering, where your business is located and when the offer can be redeemed.
For home-based businesses, though, text messaging can be trickier.
You don’t have a physical location and you most likely are not selling food. You can, however, still use text messaging services to your advantage.
If you sell a product, you can offer discounts throughout the year – such as on holidays or for your customer’s birthday.
You can also use text messaging to quickly get in touch with your clients.
Say you run a freelance web design business, for example, and it takes on average three days to complete your orders.
Instead of having to rely on email to go back and forth, why not use text messaging? You can get a hold of your customer quicker and complete their order faster. Texting is instant, whereas with emailing you won’t always get an immediate response.
Texting is also an instant way to alert your customers of any new products or services.
You can gear them up for the release by letting them know a few weeks in advance about your upcoming products.
Then, send another message the day your product goes for sale, perhaps offering a discount to your first 100 buyers.
Overall, text messaging simply has a more personal feel than email marketing or even social media.
By adapting all three strategies, though, your at-home business is likely to be a success.
Photo credit: Image courtesy of adamr at FreeDigitalPhotos.net
About the Author: Sarah Brooks is a freelance writer living in Charlotte, NC. She writes on a variety of topics including small businesses, social media and texting.