Putting More Mobility into Your Home Business

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If you run your own home Internet business, then taking a mobile approach to your marketing endeavors could help put your business in the spotlight.

One of the best ways to take advantage of mobile marketing is with attractive mobile offers.

With that said, here are a handful of ways you can increase redemptions on your mobile offers:

Be Straightforward and Upfront

Giving your customers the run around will only turn them away, especially if your mobile message is full of filler.

When sending SMS coupons and deals, you only have 140 characters to work with, that is all the more reason to be as straightforward and upfront as possible.

Don’t talk about how great your deals are.

Instead talk about the deals themselves. Are you offering a percentage off? If so, on which items and for how long?

If your customers know exactly what they’re getting out of a promotion, they’ll be more likely to redeem.

Offer Deals They Can’t Resist

As the following article looks at, if you’re wondering how to increase redemptions on your mobile offers, it all starts with offering some pretty unique deals.

From buy-one-get-one promotions to limited time offers, mobile customers are more likely to redeem coupons and discount codes when you sweeten the deal.

With that said, your business can learn a lot from past marketing campaigns.

Do redemptions increase when you give customers a time limit or are they more attracted to percent-off deals?

Offering promotions that have worked in the past is always wise, but don’t let that stop you from trying something new.

Segment Promotions

Chances are your home Internet business has two types of customers: active and non-active. Active customers are those who make purchases multiple times a month whereas no-active customers maybe made an initial purchase and that’s it.

By segmenting your promotions, you can concentrate your deals on non-active customers without over-promoting to your already active customers. Sending one or two promotions a month to active customers should do the trick.

As for non-active customers, double their promotions and you should see increased redemptions in return.

Think Location-Based

Knowing where your customers are can help with your home business’s redemption rates as well.

For instance, if you sell products online, knowing what part of the country your customers live will heavily influence what you offer them.

By tracking your customers by location, you can hand out the most pertinent promotions your business has to offer.

Send a Follow up Deal

Remarketing plays a huge role in improving your home business redemption rates.

If you aren’t doing so already, send a follow up deal once a customer redeems an initial mobile coupon or promotion. Follow up deals not only take advantage of the “strike while the iron is hot” marketing mentality, they also show your customers you appreciate their business.

Sending a special offer to customers that redeem offers will keep them coming back for more.

When your home Internet business is ready to increase its mobile redemptions, take advantage of the marketing tips above.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and mobile technology.

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