If you’re trying to increase sales numbers with your home Internet business, then it’s time to start thinking about SMS.
That’s right, SMS messaging can help increase customer outreach and improve marketing conversion rates.
Here are just a few ways SMS can help your home internet business get the sales ball rolling:
Timing is Important
A poorly-timed SMS marketing campaign isn’t only a waste of time for your home business; it could end up actually turning customers away.
If you truly want to increase sales for your home-based business using SMS, then you need to come up with a message delivery timetable and stick with it.
Sending messages too early in the morning or too late at night will only annoy recipients, no matter how great the promotion is. The best times to send text messages are weekdays from about 10 a.m. to 3 p.m. and weekends from noon to 5 p.m.
Likewise, it’s important to keep an eye on time zones.
By following a strict timetable, you can rest assured your SMS campaigns are reaching customers’ at the most opportune time.
Get to the Point Quickly
The article “3 Tips for Using SMS Messages as a Business Tool” mentions communication as a key aspect.
Part of effective communication is getting to the point as fast as possible. SMS is based on a 160-character mindset, which means the shorter the better.
Sure, you could cram every bit of information possible into those 160 characters, but shorter messages are more effective.
If you’re looking to increase sales with your SMS campaigns, then promoting exactly what you’re selling within the text message and nothing more is all you need to convert recipients into paying customers.
Not all Audiences are the Same
You probably already know that, but it’s extremely important to remember when text message marketing. Why?
Well, you’ll likely send mass SMS campaigns to current and potential customers.
By segmenting your customers, you’ll make sure each message is pertinent to each recipient.
This doesn’t mean you should construct a unique message for each customer, but you can break your audience down by their interests, past purchases, and even their genders and incomes.
By targeting specific audiences, your SMS marketing efforts will result in more interest and more sales.
Make an SMS Call to Action
As mentioned before, getting to the point as fast as possible is key when you only have 160 characters. With that said, it’s imperative that you include a linkable call to action in each SMS campaign.
Without a call to action or a tangible, actionable offer, your SMS campaigns might as well be an everyday text.
Giving recipients something to link to, whether it’s a product page or customer signup page, will increase your sales exponentially.
Text in Moderation
There’s a fine-line between SMS marketing and spamming, so make sure you never cross the line.
Keeping your texting activities to a minimum and providing your recipients with plenty of opportunity to opt-out is all part of successful SMS campaigning.
If you’re doing everything correctly, your messages will feel personal and appreciated, which will result in the conversions and sales you’re looking for.
When you’re ready to ring-up more sales for your home Internet business, keep in mind the SMS tips above.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile marketing and small business.