If you sell products or services through your home Internet business, then it’s important to have an ecommerce game plan.
Online sales take a complete understanding of the online marketplace, which is at the heart of ecommerce.
Here are just a few reasons why an understanding of ecommerce is essential for your home Internet business:
U.S. Ecommerce Stats
For the past 20 years, ecommerce has rapidly increased in the United States.
The convenience in combination with technological advancements has given online shopping a major boost and it’s not slowing down anytime soon.
According to the U.S. Census Bureau’s Ecommerce Statistics (E-Stats) Report, ecommerce shipments exceeded $3 trillion in 2012. In addition, retail ecommerce sales reached $227 billion in 2012, which is up over 14% from the previous year.
Not to be left out is the ecommerce services industry, which reported revenues in $350 billion range in 2012. With numbers like these, making the right ecommerce moves could majorly increase your business’s success rate.
Taking a Mobile Approach
Whether you sell products or services in a retail or wholesale capacity, you simply can’t afford to pass up on mobile consumers. Targeting smartphone users will increase your business’s customer outreach and help with its marketing efforts too.
Considering the majority of consumers now use their mobile devices for online shopping purposes, your home-based ecommerce business should make mobility a part of its business plan.
This might mean you have to redesign or update your website to make it mobile-friendly, but that’s a small price to pay.
Keep an Eye on What’s Trending
Following trends within your ecommerce industry is the key to future success.
As the following article asks, Drone technology: a tricky take-off or the future of Ecommerce? Although this is a tough question to answer, trends like drone delivery services will give your home business insight into where ecommerce is going in the future.
You should also follow product trends within your home Internet business as well.
Are the products you’re selling today going to have a place in the ecommerce marketplace tomorrow? How can you stay ahead of the sales and service curve?
Tracking today’s trends will help your ecommerce business grow in the future.
The more fluid your home Internet business’s website is, the easier it is to attract customers and complete transactions.
Fortunately, there are a number of ways you can improve your business website and take ecommerce to a whole new level.
• Skip the Registration – Online shoppers like sites that are fast and easy. By letting customers skip the signup process and make purchases as a guest, you’ll increase sales.
• Secure Your Site – Protecting your website is protecting your customers, so make sure you offer encrypted protection like VeriSign and so on. This is especially important if you feature a shopping cart on your site – which you definitely should.
• Offer a Search Feature – Amazon, eBay, and just about every other ecommerce powerhouse offers a product search feature on their sites and so should you. A search bar makes it easier for customers to find what they’re looking for, which is always a good thing.
When it comes to the ecommerce side of your home Internet business, make sure you’re doing all you can to keep online shoppers coming back.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including technology and online shopping.