When you’re running a small business from home, you want customers to remember you, to seek you out, and to come back for repeat business.
Promotional items with your name and website emblazoned on them can help you do just that, but do you know where to start?
Keep Your Name Fresh In Their Minds
As a small business, you don’t have the marketing power of larger businesses, but you need to get your name known.
Personalized promotional items can be an effective way to do just that. From pens to running shoes, having your name and logo on a giveaway item is a simple and often cost effective way to keep your name visible.
Your details will be right in front of your customers and potential customers’ eyes, reminding them about your business.
Give a Gift and Get a Customer
Another key to promotional items effectiveness is that they inspire a sense of reciprocity in your customers.
A free promotional item, especially a decent quality and useful or entertaining promotional item, is a gift, and who doesn’t like to receive a gift?
By giving a promotional item you’re establishing a feeling of warmth and reciprocity in your customers that will make them feel well disposed to your business and to spending money with you.
Choose Your Items Wisely
The trick to success with promotional items is to match the look and feel of them to both your business and your target market.
For example, a surf school will want a more interesting choice than a silver pen, whereas an accountant might choose the classic silver pen over a novelty desk toy. In a similar vein, think about which items would be particularly useful to your recipients, such as a calculator for those in finance or a compass for hikers.
If you’re stuck, have a look at these top 20 things you probably never thought to personalize for inspiration:
1. Eco friendly items from pens to totes
2. Slinkies or desk toys
3. Book lights
4. Clothing such as hats, tees and gloves
5. Mint tins
8. Calculators or abacuses
9. Tumblers and travel mugs
10. Guitar picks
11. Earphones or desk speakers
12. Candy such as jellybeans or lollipops
13. Flash drives
14. Cosmetics such as lip balm
15. Hotel travel packs
16. Desktop pot pants
17. Money boxes
19. Table settings or utensils
20. Phone charms
Look for Ways to Give Away Your Giveaways
No matter which promotional items you choose, always look for chances to give them away.
If you’re working predominantly online but sell physical products, include them as free gifts with orders. If you work with intangibles, why not host a giveaway on your blog or Facebook profile with some interesting items as prizes?
If you attend any kind of trade show, network event, or anywhere you might meet potential colleagues and customers, make sure you have a stack of something portable, memorable and high quality to give away.
As a home business owner, you want to be sure people will remember you and keep doing business with you.
By giving them a gift that is useful and relevant, you increase the chances of them keeping hold of your promotional item, and keeping your details close at hand.
Photo credit: Image courtesy of Stuart Miles / FreeDigitalPhotos.net
About the Author: Tristan Anwyn is an author who writes on subjects as diverse as health, marketing, business, and SEO.