There are many home based business owners who do have a website, but surprisingly many of them have no way for a web visitor to opt into an e-mail list. This is a big mistake that can end up costing you big money with your home business. The reason; the potential customer forgets about you.
Sometimes a potential customer will come onto your website and like what they see; they just may not be completely ready to buy something. Then a few months later, when they are ready to buy, they may attempt to find your website again, but if they haven’t bookmarked your site, they may not ever find it again. The end result; they buy from your competitor.
However, if you start an e-mail list and have a way for people to join that list on your website, then you can stay in touch with people who like what they see, but aren’t ready to buy immediately. Because you will send them articles, newsletters, and the like on at least a monthly basis, they will get to know your name and the name of your home internet business.
When it comes time to buy, they will already know where to go as you will be in contact with them periodically. This helps build trust and gently reminds them that you are there. The end result is more money in your pocket all because you started an e-mail list and stayed in touch.
The internet is a vast sea of websites and as unique as you might think yours is, there are likely hundreds more just like it. When you have an opt in e-mail list on your website you are ensuring that more people will know about your home business on a consistent basis which will help you build your business up over the long haul.