Starting an online business is much easier when you have tools, like pre-made themes, applications and other plug-ins. However, this doesn’t mean that you still can’t make mistakes. When it comes down to it, the online shopping experience has been broken down, distilled and simplified over the last five to six years – and it still has a long way to go – but it has reached a point where there is a definitive standard. While your website and e-commerce store can be aesthetically unique, it must still follow a pattern that allows for a safe, secure and intuitive shopping experience. Here are some startup e-commerce website mistakes to avoid.
One of the biggest mistakes is making your e-commerce site too heavy. What does too heavy mean? Basically, a website can become too heavy for a number of reasons. One of the biggest reasons has to do with graphics that have too big of a file size. Another reason may be that there are too many moving scripts. If this is the case, you want to cut down the file sizes of any graphics and you want to simplify script actions – or else people could be waiting a long time for a page to load.
Another big mistake is that your website is too labyrinthian and hard to navigate. This is usually the fault of the website designer. For instance, your site could have a complicated route from a product page to a payment gateway, which can make it difficult to make sales conversions. The best way to get around this is to use a pre-made theme. For instance, there are many WordPress ecommerce themes that are custom built for the online shopping experience and thus are much less complicated.
Next, you can also very easily make the mistake of not making your website available on a wide array of different browsers and tablet devices. Many people design their e-commerce site on one browser. However, if you go to look at your site on another browser, you may find that half the website is falling off the page. You may also look at your website on a smart phone and realize that all the text is unreadable. If this is the case, you have to test your website on multiple browsers and tablet devices before you go live. You may find bugs with certain browsers, but there are code snippets that can be used to solve the problem.
Lastly, one of the biggest mistakes that people make with their e-commerce website is having an overly complicated payment gateway system. For instance, if you have to go through multiple different pages – up to six different pages – just to get to the payment confirmation page, your payment gateway system is way too complicated. When it comes down to it, the payment process should be quick, painless and completed on only one or two pages. In fact, there are codes and scripts that make the payment experience as short as possible. If you want to improve or increase sales conversions, it is vital that your payment gateway system is as simple as it can be.