As it relates to connecting with your customers, would you rate yourself at the top end of the spectrum, in the middle, or at the low end?
In running a home Internet business, there stands a good chance that you do not come in contact with many of your customers.
With that being the case, having a solid connection with them is as important as anything. Without those direct lines of communication, you stand the potential of losing some of them, meaning less revenue coming into your business.
In order to have the best connection with your customers, home Internet business owners need to make sure all their modes of communication are spot-on, meaning no lost opportunities for conversation.
Review and Rework if Necessary
To make sure your communications are up to speed, be sure to review periodically your:
• Phones – Typically, your first and foremost mode of communication with customers from home is the phone. Make sure you have a reliable connection, you have a provider that offers first-rate customer service, and you are getting what you pay for. Since many home Internet business owners work off of cell phones, you do not want to regularly be dropping calls with customers, something that ultimately could lead to the loss of their business;
• Internet – Another critical lifeline to your ability to have success is a solid Internet connection. Whether you opt for FiOS or another such provider, it is important that your connection to the online world doesn’t drop regularly. For your customers, coming on to your website and finding the homepage down or bad links can be very disconcerting. Meantime, having a bad Internet connection can also be problematic for you, leaving you with issues getting your work done in a timely manner. If you’re not happy with your home Internet business connection, don’t be afraid to shop around;
• Social – One of the best ways to interact with both current and potential customers is via social media. Being active on sites such as Twitter, Facebook, Pinterest and others allows you to see what customers and the competition for that matter are talking about, interact with consumers (answering their questions and helping them with any issues), and be seen as a relevant authority in your line of work;
• Texting – Lastly, are you a big player when it comes to text messaging? While you obviously want the approval of any and all consumers you text, using mobile marketing is a great means by which to offer customers the latest in deals, update product and service news and more. With more and more consumers using their mobile devices in today’s fast-paced world, getting information to them instantaneously can certainly be a win-win for both you and the consumer.
If you need to up your game when it comes to connecting with customers, review your current modes of communication.
Both you and your home Internet business will benefit when you do.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Dave Thomas writes for a variety of websites on topics such as marketing and small business.