Ten Commonly Used Fonts and What They Say About You to Readers

Fonts are something most people use every day, often without thinking about it. Every newspaper, book, magazine, email, blog post or article on the web uses a certain font. The size and style of a font can have a subtle impact on readers’ reactions. Here we examine the ten most-used fonts and what kind of message they deliver.

Open Sans

This is a sans serif font that was designed by Steve Matteson. It has the advantage of being very easy to read, which makes it a good font for all kinds of purposes such as websites and mobile interfaces. Open sans font tells the world that you want to make your message as accessible as possible.


This is a versatile font that is appropriate for either headlines or the body of an article or web page. It’s a clear but low key font that doesn’t call undue attention to itself.

Urge Text

This is a newer font that is good for anyone who wants a message to stand out. It was designed by David Rowland, who describes it as “half italics.” This makes it a good font to use when you want to give your words particular emphasis.


Voyage is another new font that has a decorative and showy look. This is appropriate to showcase artistic or high end products or to use as a distinctive headline for any page.

Times New Roman

This may be the best known font in the world. It’s a serif typeface that was first used by an English newspaper in 1931. It remains a standby for almost any type of straightforward online communication.


Helvetica is a very popular font that was created in 1957 by Swiss designer Max Miedinger. There are many variations on this font, such as Helvetica Textbook, Helvetica Light, Helvetica Rounded and so forth. This is an especially good font to use for small print, as it’s very easy to read.


This is an artistic, round face font that’s good for portfolios as well as for distinctive infographics. If you keep up with the latest developments in fonts used in publications to aesthetically present data in a clean, modern way, you’ll find that many designers prefer fonts such as Cylburn to call attention to their messages.


Along with Times New Roman and Helvetica, one of the most popular fonts of all time. Arial fonts are included with many Microsoft applications as well as Mac OS X, ensuring that millions of people see these fonts on a daily basis. There are a variety of Arial fonts, such as Bold, Italic, Narrow and Black.


Gotham has been widely used in the offline world and has been gaining in popularity on the web as well. This font, designed by Tobias Frere-Jones was influenced by the type of lettering used on signs in the middle of the 20th century. It’s now used by many business sites and is an excellent font for capturing readers’ eyes.

Gill Sans

This is another font with a long history, having been created by an English designer named Eric Gill in 1926. It was extensively used in commercial enterprises and, more recently, has been bundled in many Microsoft and Apple products. Gill Sans is a traditional font that can be used to lend credibility and gravitas to any brand or product.

There are an almost endless number of fonts to choose from, with more being created all the time. Choosing the right font is important if you want your message to be be delivered in the most compelling possible manner.

Informational credit to Infographic World

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