Text Your Way to a Better E-commerce Business

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Your home Internet business is looking to be a roaring success.

When you’re ready to grab the winning edge over your competition, consider text messaging.

Text messaging has the capability to give your home Internet business the boost it needs to shoot it heads over the competition.

What Text Messaging Offers Your E-commerce Business

Are you wondering what text messaging can be doing for your home Internet business?

As the following article “how text messaging can give your E-commerce business a boost” looks at, keep these tidbits in mind:

Better ROI

The cost of text messaging compared to the value derived from it is very low.

You can get a much better return on investment from text messaging than any other form of marketing.

The cost of text messaging is wrapped up in your initial program set up, any monthly subscription fees you pay to an SMS management company, and the time your staff takes to review and monitor the campaign.

There are no print costs such as with direct mailings, no exorbitant marketing agency fees, and no media space rental fees.

Give a Customized Customer Experience

Text messaging allows you to give your customers a customized experience.

With a suitable SMS managing software, you can tailor your messages according to demographics, past purchasing history and more.

That’s powerful use of big data, now available to E-commerce businesses just like yours.

Manage Related Selling

Using the big data mentioned above, you can send related product information to customers who have expressed interest in, or completed a purchase on your website.

You can use this to up-sell, make related product offers or reach out to customers with discounts for future purchases.

An SMS marketing campaign is about giving personalized service to customers during your sales process.

Get Attention

Being the marketing-savvy Internet business owner that you are, you no doubt recognize the value of getting your business name and logo in front of your present and potential customers as often as possible.

Repetitive advertising works, as you know from watching countless showings of the same television commercial.

Every time you send a text message to your customers, you can get positive attention so long as your logo is prominently visible, your message is valuable, and your message is high quality.

Send Unconventional Promotion Notifications

When you have the power of SMS in your marketing toolkit, you have the power to run your marketing campaigns your way.

In the arena of SMS marketing, anything that is unique and different can be appreciated from an entirely new perspective.

Promotion notifications might include such things as:

• Announcing your company’s sponsorship of a Little league team, and asking your customers to turn out and show their support;
• Hosting a photography contest where customers submit photos of them using your products;
• Announcing a 5-hour online blowout sale that starts at midnight.

When you use these tips, you can text your way to a better E-commerce business in no time at all.

To get started, contact a SMS management company today.

Photo credit: BigStockPhoto.com

About the Author: Kate Supino writes extensively about business and marketing strategies.

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