When you are running a home Internet business, you don’t always have the funding and/or manpower that larger companies do when it comes to advertising and marketing. As a result, how do you let the world know you’re open for business?
While you could hire someone (or even a company specializing in advertising and/or marketing) to do the outreach for you, that involves paying them.
You also may be too tied up with the tasks of running the business to fully follow what they are doing on a regular basis. If that happens, you may not have all the control and oversight you want.
One of the best ways to market your home Internet business and get it in front of countless eyes is search engine optimization. That is SEO when done correctly.
Content is Your Greatest Asset
In order to best market your company, especially if funds are a little tight and/or you don’t have the time to fully invest in promoting your brand, you need to have a handle on SEO.
Your first task is having a blog on your company website.
The blog should have authoritative/relevant articles that provide benefits to consumers who peruse your site.
For example, if your home Internet business puts consumers in touch with the best lawyers and attorneys around, then load up your blog with law content.
Some examples of articles could include:
• Five keys to finding the best lawyer
• Should I have a lawyer when going to divorce court?
• Finding the best legal advice on a budget
• How Do I find a lawyer to fight an out-of-state traffic ticket?
There are countless other articles you can and should post, but this at least gives you an idea of what you (or the writers you use) should be discussing on the blog.
Key-in on SEO to Provide Website Traffic
While the articles may be (and should be) well-written, you’re going to need to get eyes in front of them. One of the best ways to do that is by search engine optimization (SEO).
In the event you are not up to speed on SEO, the simple explanation with search engine optimization is it helps you increase the visibility of your site on natural or organic search engine result pages.
As important as good content is in this process, you also want to have carefully chosen keywords that are relevant to the content (not stuffed in there as spam).
For example, if you’re writing an article on five keys to finding the best lawyer, your keywords should relate to this, not auto insurance, healthcare etc.
At the end of the day, SEO assists your site to be better accessible to search engines, most notably Google.
Share Your Content
Another important aspect of having a successful SEO program in place is sharing and promoting your content.
If you are limited when it comes to writing articles for your blog and/or having the ability to hire writers to do it, consider hosting guest blog posts.
Make sure the articles are well-written and authoritative, relevant to the line of work your home Internet business does, and are properly promoted on social media sites like Twitter, Facebook, Google+ and others.
With the right site promotion, you can better your search engine ranking, along with having your site indexed quicker.
Part of promoting your site should be via cross-promotion, simply meaning get more social.
If someone has an article they have promoted on Twitter or Facebook related to lawyers and attorneys, it could be a great piece of content to share on your site.
In turn, the person/site whose article you’re using may very likely be willing to share some of your content on their site. When they promote it on their social media feeds, this increases the chance that consumers will then come to your site.
While there is much more to SEO, following these basic tips will help you get started in laying out the right SEO strategy for your home Internet business.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Miguel Salcido has been a professional search marketing consultant for over 11 years. He is the founder and CEO of Organic Media Group, a content driven SEO agency. He also likes to blog at OrganicSEOConsultant.com and share insights into advanced SEO.