What does it take to make for a winning home Internet business formula in 2015?
For some home business owners, the key is working more than the typical 40-hour weekly grind that many of their family members and friends do. While you may have a set schedule of hours you spend on the Internet working, working from home certainly allows more flexibility than the typical 9 to 5 office job.
Others find the key to success in outstanding customer service.
Sure, customer service at levels less than outstanding may get the sale done from time to time, but you’re playing with fire when you do not treat the customer with the top-notch service they oftentimes come to expect.
Still another area of success can be as simple as sitting at your computer and tweeting, sharing, pinning and more. Yes, social media.
Social Media is Your Business
Whether you are an expert in the world of social media or a little on the green side, there is no reason that you can’t put social media to work for you and your home Internet business.
Keep these three simple tips in mind – if you’re not already social – get started today:
• Your plan – If you’re not very active in the social networking world but are planning on changing that, throw together a strategy before anything else. You need to have a plan and not just wing it, hoping that something will stick. Don’t try to be on half-dozen or more social sites at once when you are beginning. Focus-in on a couple of sites and go to it. Your social posts should be engaging, warm, and regularly posted (occasional posting will not lead to a larger following and will have you missing out on opportunities to promote your brand to current and potential customers);
• Be engaging – It is not enough just to be on social media, you must engage the consumer. Find ways to reach them like posting informative links not only to your products or services, but also related industry news. Do periodical Q&A sessions or even webinars in order to provide them with more knowledge about your niche. Lastly, always make sure you respond to any questions they have in a timely manner. If you’re late in such endeavors or ignore them entirely, it could be a reflection on your overall customer service approach;
• Know who follows – Finally, make sure you know generally who you are following on various sites and vice-versa. While you can certainly follow people/businesses/organizations etc. outside of your niche, be careful and avoid following questionable individuals and/or sites. Following a bunch of sites catering to gambling, porn, extreme politics etc. could give customers (current and those you are trying to land) the wrong idea about you and/or your home Internet business. In this case, safe is better than sorry. On the flip side, you can always block/remove questionable people and groups following you and your business.
While there is much more to a winning social media plan, these three tips will get you up and running, allowing you to network and hopefully land more clients.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Miguel Salcido has been a professional search marketing consultant for over 11 years. He is the founder and CEO of Organic Media Group, a content driven SEO agency. He also likes to blog at OrganicSEOConsultant.com and share insights into advanced SEO.