It is not possible to make happy everyone. Anything that I like most others may not. Every individual has his or her own opinions. Obviously, this matter also applies to a website. A website gets visitors from around the world, where visitors’ culture, environment, choices, lifestyles are different. A visitor may know nothing about angle, lighting, filters of a photograph but he knows a good picture when he sees one. A reader may not know about font face, style, justification, color but a well-designed paragraph is agreeable to read and control readers eyes where you want to them stay.
There is no proper layout, which will fulfill all requirements for all readers/visitors. But we have a few guidelines that we can follow when we want to build a website.
Goals and Objective: Before creating a website, we need to identify the objective of the site then set goals and organize the website as per our goals.
Mark Audience: We must study the type of users who will visit the site. Target audiences will be differing; it depends on our website variations.
Sites related to children are usually colorful with jazzy graphics and a corporate site will have a sophisticated look.
Organize the information: To organize our information we need to divide all info into some logical sequence. Then create a section for essential and another for general topics. Use appropriate relationships among the units of information, so visitors find useful information quickly and easily. Finally, analyze the merits and aesthetics of the web site.
Unity & Variety: When we create a website we must think about its unity and variety. Apply a uniform method in the whole website such as font, color, column layout at the same time there is enough variety to make it enjoyable.
Effect: Sometimes we need to apply an impact on our web page. In this case a corporate website needs to be plain, sophisticated with few animations. On the other hand, a gaming or any entertainment site could include a lot of animations with colorful pages.
Using color & Background: Choosing color is a significant issue for a website. For this, we maintain some general formula.
Bright colors like blue, red, yellow, orange, and green are not a good practice to use regularly on a corporate website. However, bright colors may be used to highlight an element if the theme is black and white.
If the background is overbearing, it may divert readers mind from the content on the page. A light shade is an excellent choice for the background over a dark colour. If we use an image as a background, in this case, we maintain a general screen resolution that the visitors like.
Text & Type: Well laid-out text is easier to read. You need to use certain types of text thus readers eye moves from one section to the next smoothly and never be confused. Here noted some formula that’s we can follow:
- Avoid using many types of fonts. I prefer a maximum of two.
- Use available fonts. The browser supports fonts that are available on a user’s system. Examples are Times New Roman, Helvetica, and Arial.
- Never use ALL CAPS for emphasis. Underline used for hyperlink so do not use underline.
- Body text should never be centered. The title should be placed in the left or center.
Navigation: Websites must have a simple navigation scheme so a visitor can easily find their destination. So build a site where people quickly see what they are searching for.
Hyperlink: Hyperlinks by default should appear in blue underlined type. If they are placed in the middle of the page it diverts the reader’s mind to another that could differ from the running content. So it is better practice to attach a hyperlink to the end of the page.
Apart from above these points the success of a site depends on your creativity and imagination.
If building your own site sounds too daunting, I recommend the guys over at Concentric Marketing who specialize in Hubspot website design.