Why Automating Your Social Media Means Business


More and more people are starting their own at-home Internet businesses.

The appeal for many new entrepreneurs is the ability to work from home, the flexibility that comes with working online and the money-making potential.

There are many different types of at-home Internet businesses, including graphic design or web design, a freelance writing or editing business, an online accounting business, a creator and seller of EBooks, a life-coaching business, a personal finance counseling business and more. People are starting businesses left and right.

If you own or are hoping to start your own home Internet business, one of the first things you’ll want to do is set up your business social media profiles.

The five biggest social media platforms are Facebook (with currently more than 1 billion users worldwide), Twitter, Pinterest, Google Plus and LinkedIn. Being on social media is a must. When designing your marketing plan for your business, social media marketing should be at the top of your list.

The Automation Process

Social media can be a lot to manage, especially at first.

Instead of feeling overwhelmed, many business owners choose to automate their social media. That means you schedule your posts, Tweets and Pinterest images in advance.

Instead of having to post to all your social media profiles multiple times per day, you automate everything a few times per week. This saves an incredible amount of time, allowing you more time to focus on your customers and your business.

The article “3 Great tools to automate your social media” discusses three programs that will automate your social media and help streamline your marketing strategy.

The first is Hootsuite, a social media management system that allows you to manage all of your social media platforms from one main dashboard. There are three plans available with Hootsuite – a free plan, a business plan and an enterprise plan.

The other two automation programs are Post Planner and Social Oomph. Post Planner is specifically used for automating Facebook, whereas Social Oomph is an all-encompassing automation plan similar to Hootsuite.

Checking-in Does Matter

Even though automating your social media saves you time and energy, it’s important to remember that you should never plan on automating it and then not checking it for days. Instead, automate important posts weekly, but log in to your platforms daily to engage with customers and fans.

If you don’t engage with your customers, there’s no point in even having social media profiles. You should be regularly asking questions, responding to comments and inquiries, sharing interesting and related information with your followers and more.

Social media does not stop just because you automated your posts.

Automation and interaction should go hand-in-hand to make your marketing strategy the most effective in the least amount of time.

Try doing a trial run with social media automation and measure your results.

Most likely, you’ll have more time to devote to other areas of your business all while bringing in new customers through interacting on social media.

Social media platforms are only getting larger, so now is the time to jump in.

Photo credit: Image courtesy of krishna arts at FreeDigitalPhotos.net

About the Author: Sarah Brooks is a freelance writer living in Charlotte, NC. She writes on a variety of topics including small businesses, social media and personal finance.

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