The Importance of SEO to Home Internet Businesses

If you were to believe the current hype surrounding Internet marketing, you could be forgiven for thinking that SEO (search engine optimization) was an increasingly moribund practice. As Google have expressed an increasingly obvious penchant for content marketing and its emphasis on quality over quantity, so too marketers have began to undervalue SEO and its place in the contemporary world. In fact, SEO carries the same level of importance as it did when Google first categorized the World Wid...
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10 Tips for Getting Work Done While the Kids Are at Home

Summer’s here, and as nice as it is to have the kids home, this can create a challenge for home-based business owners. The ability to find time to be with the children during summer break while maintaining a successful business is something many sole proprietors and small business owners attempt to juggle each year. To avoid stress and the guilt many working parents face, the key is in working more efficiently so extra family time becomes available. These tips can help parents who run a busin...
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How to Register for an LLC

Whether an individual is running a small business from home or a sole proprietorship, the topic of becoming an LLC has likely come up. An LLC -- or limited liability company -- provides the home-based business owner with many benefits. Contrary to what a person might believe, becoming an LLC isn’t more costly or time-consuming than it’s worth. The benefits far outweigh the efforts involved in registering a business as an LLC. In addition to providing the business owner with protection, an LLC...
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Who Knew Choosing the Right Font Could Be So Hard?

Deciding which fonts to use for your printed materials can seem like an impossible task. There are thousands of fonts available to download for free. But how do you choose a font that matches the vision and image of your company? You need to appear professional but not stuffy. Creative but not cutesy. Trendy but still timeless. A Walt Disney font might be a great choice for your scrapbook, but it’s definitely not appropriate for your marketing materials. You may think your company deserves to...
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Pointers for Keeping Your Business Running While You’re Out of Town

Whether it’s for personal or business purposes, it can be difficult for business owners to go out of town and leave their business behind. And if you’re a small business owner working from home, the thought may seem utterly impossible. How can you successfully keep your business running while you’re out of town? Here are a few pointers: Choosing Dates If you’re planning a vacation or attending training, choose dates based on when your business is slower. For example, if you own a landscape...
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Top 5 Reputable Web Design Software Programs You Should Be Using

There are many factors to consider when choosing which web design software to purchase for your home-based business. Do you have prior knowledge of HTML? Which platform will be used -- Windows or Mac? How much RAM does the program require? Does the program have a good online reputation? And last but certainly not least, how much does it cost? Listed below are five of the top web design programs available, and the features that make each of them desirable. WebEasy Professional 9 WebE...
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Tips for Making Invoicing Quick and Easy

For a home-based business, invoicing can be an arduous task given that a sole entrepreneur often wears many hats. Finding time for non-creative work is a tough sell except when we remember that no revenue comes in until our customers are invoiced. With some discipline, management and good invoice software, you’ll be able to face invoicing in a timely manner to keep cash flow steady and your business growing. Here are some tips to get you started. Home-based businesses especially need t...
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Selecting the Ideal Payroll Service Provider: A Checklist

Even if you’re a one-person operation working from home, payroll is an important aspect of your business. Unpaid taxes can result in heavy fines and penalties, something no one needs while trying to optimize every penny that comes in. Keeping up with federal, state, and local employment tax law is a time-consuming task for the small business owner whose skills and expertise lie elsewhere. Rather than doing payroll entirely on your own, it’s a good idea to consider a payroll service provider t...
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Employment vs. Home Business Ownership: Determining your Next Career Move

In 2011, it was estimated that more than 42 million individuals in America operated as freelancers or independent contractors. This number has continued to rise, and research conducted by Intuit suggests that by 2020 this demographic will account for approximately 40% of the U.S. workforce. While many may consider this to be a reflection of technological advancement and the ultimate embodiment of the American Dream, however,  it also exposes citizens to considerable and diverse risk. Employme...
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Which Wireless Credit Card Machine is Best for Your Needs?

The use of a wireless credit card machine has many advantages, especially that of being able to take payments on location. Consequently, cashless commerce is one of the most important technological developments aimed at businesspeople who work from home. Use of a wireless credit card machines can increase your business earnings online, but offline as well, and provide many solutions to credit card processing. From street markets to trade shows, wireless credit card machines give you a vir...
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