Five Tips for Branding Your Start-Up Business

Congratulations! You’ve had the idea brewing for months or years. You’re off and running. You’re working long, productive and energizing hours to kick off your new venture. The new business is popping up in your dreams and consuming your head space as you drive to the next appointment, right? Ride the wave, and Build. Your. Brand. Create a buzz. Play like Mother Duckling, and get them to follow you. That really is the place to start. It’s a great idea to get a buzz going even before you open for...
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The Startup Business Owner’s Guide to 401(k)

There are dozens of issues that a startup business owner must address, from the basic (revenue generation and supply chains) to the complex (marketing strategies and information technology) to the forward thinking (business plans and future growth opportunities). So it can be easy to forget about employee incentives like a 401(k) program. With that in mind, here is a guide for 401(k) planning for the startup business owner. Provide a wide range of options. Your employees will have differe...
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Accepting Online Payments: Convenient and Better for the Environment

As a small business owner, you should be looking for every possible revenue channel you can find in order to drive your business forward. If you are not already invested in an e-commerce solution in order to sell your product or service on your website, this is a move your business needs to make. We’ll talk about several reasons why this is such a smart step in the growth of your business. It’s convenient for you. Sit back and watch the sales roll in as your online store does the work for ...
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In a Bad Mood? Tips for Not Showing it to Your Clients

Everyone has a bad day every now and then, especially when on the rollercoaster that is owning your own business. The trick is in making sure you’re not relaying your mood to clients, who expect good, positive customer service at all times. So how do we manage ourselves through a bad mood, and not let on to our clients how cranky we are? Here are some good tips! Grab a stress ball and squeeze it ten times. Do this before calling your client or speaking to him or her. Pour all of your frust...
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7 Reasons an Entrepreneur’s Reputation Can Make or Break His/Her Business

Protecting your personal and business reputation, both online and offline, is critically important if you are starting a business. As an entrepreneur, all you really have is your reputation, and we’ll explain why. Your business history tells a story of your capabilities (or lack thereof). Have you started numerous companies that didn’t last very long? Not good. Have you had a great track record in one or more businesses? Great! Whatever your history may be, it will typically be availab...
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Top Accounting Software Programs to Help with Invoicing

Running your own business requires big effort. Don’t let something as critical to your survival as invoicing your customers be a hassle. There are plenty of strong accounting software programs to handle not just invoicing, but all of your accounting needs. Here, we’ll review the best accounting software for small businesses.   QuickBooks. This is probably the most commonly used accounting software used for invoicing and in general by small businesses today. QuickBooks has many ...
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5 Pointers for Making Payroll Less of a Pain-in-the-Neck

It doesn’t matter if the employer has five employees or fifty, payroll can be a real pain in the neck. Besides the fact that tax and payroll laws and regulations are constantly changing, typical payroll duties are very involved. After all, in order to accurately calculate payroll, several things have to be considered. Regardless of the system used, payroll is a comprehensive and detailed process. Five pointers for making the process a little less of a pain in the neck are described bel...
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Six Helpful Tips for Conducting Business Abroad

When doing business overseas, it is important to be aware of differences in the social culture and business climate of each country. Below are six helpful tips for conducting business abroad. U.S. is not superior to other nations. Some Americans visit other countries with the attitude that the United States is doing those nations a favor by transacting business with them. Not only is that assumption wrong, but also it conveys a negative impression to the host countries where you are trying to...
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Using Twitter to Address Negative Customer Feedback

Twitter is a medium that many people love, especially as a means of promoting a business, but few think about using when it comes to handling and taking care of negative reviews and feedback. Here’s how to do that properly. 1. Acknowledge the problem Using your Twitter feed, thank the person (use her Twitter handle in this tweet!) for the feedback and tell her you’re looking into it. This proves to your customers that you pay attention to all feedback and reviews, not just those that a...
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Top 7 Online Resources for New Businesses

While it’s true that starting an Internet-based business is easier than starting other types of businesses, in today’s economy there are no guarantees of success. Entrepreneurs must be willing to work hard, set realistic goals, develop an excellent business plan, and find a workable business model and the right tools and resources. New businesses should take advantage of the many online resources available. Although the list below is not all-inclusive, it is a good start to the online ...
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