5 Ways to Keep Your Small Business Afloat in These Stormy Waters

In these troubling times, it would be easy for a small business owner to give up on their dreams and go back to the workforce as a regular Joe. Although there are plenty of small businesses around the country that have closed up over the past few years, this is not something that needs to happen to every struggling small business. There are plenty of ways to fight against these trouble economic times, and any business can succeed with the right small business leadership. If you need some hel...
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9 Tips for Setting Up a Successful Business Conference Out of State

Your business has taken off successfully and you want to meet with others in the same field to network. You’ve looked around for a conference, but can’t find one that fits your needs. So why don’t you put a conference together yourself? It may sound daunting, but you can do it! Here are some tips to help get you started, and who knows—this may become an annual event! Choose Your Objective Before anything else, think about what you want to gain from this conference (and what others wo...
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Time to Bring Out The Big Guns: Fix Your Website

At some point, almost every website needs a checkup, because often what happens is what was a cutting edge design and development strategy at one point, will eventually become dated and ineffective. When you bring out all the stops and create a great site, you will take a major step to greatly improving the life of your business as a whole, so here are 5 ways you can make big changes. Use Video on Your Site It is estimated that by 2015, two thirds of internet traffic will go to video, this is ...
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Taxes: How to Deal with Your Automobile Expenses When You’re Self-Employed

When you are self-employed, not only do you have to be business-savvy for the business itself, you also need to be in the know about taxes and what sort of deductions you may qualify for. Dealing with your automobile expenses when you’re self-employed can be a bit challenging, but knowing the important tax-related guidelines can turn out to be a big benefit. Deduct the Mileage You Use for Business You probably do a good bit of driving for your business if you are self-employed, whether ...
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The Many Benefits of Guerrilla Marketing

Admittedly, the phrase “guerrilla marketing” carries the connotation of a marketing methodology that is negative, borderline illegal, or ethically questionable. This is probably related to the notoriety of the phrase “guerrilla warfare,” which refers to an underground military group of rebels that uses unconventional means to sabotage their enemies. Other phrases, such as “guerrilla tactics” and “guerrilla force,” reinforce this negative association. However, just as guerrilla warfare has its...
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How to Accept Credit Card Payments Through Your Smartphone

Not many people these days carry cash. Plastic is the way to go, so businesses must adapt to the changes. Most places accept credit cards at their brick-and-mortar locations. Fast-food restaurants and gas stations even accept credit cards that work if you tap a smaller version of the credit card on the sensor at the pump or drive-through window. No need to wrestle with your wallet to pull out the card itself. But what about mobile credit card processing? On-the-go payments are a necessity,...
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Top 5 Ways to Accept Online Payments from Customers

Cha-ching! Let the good times swipe! It’s never been more important or easier to accept credit card payments for your products or services. Making the purchasing experience as easy as possible for your customers is key. Who even carries cash anymore? Not too many of us. With the points programs connected to the various credit cards and the ease of the quick swipe, data shows that over 70% of our purchases are done with a debit or credit card. Get this: Varied market research firms predict ...
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3 Ways to Boost Your Marketing Efforts Without Resorting to Taking Out a Loan

Stop, drop, and roll! Oh, wait! That’s the mantra for what to do in case of a fire, right? Brand Buster: Don’t let your budget burst into flames either. The same three directives can keep your money in the bank while your brand expands at the same time. Put the business loan on hold for now, and give these efficient and effective marketing tools a shot. Stop wasting money on marketing efforts that don’t pay off in a big way. Free is the best price tag, and these social media sites work for...
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5 Examples of How Using the Wrong Business Phone Service Could Lose You Customers

Businesses, large and small, are all trying to cut costs and save some money. Some ways are great money savers, but others can actually lose you money in the long run. The old adage “You pay for what you get” holds true in many circumstances. Phone service is one of them. Even with all the Internet options, it’s still vital to have a good phone service. Using the wrong business phone service can actually lose you customers, so those few dollars you save can cost you big bucks. Here are som...
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How to Minimize the Risks of Your Next PPC Campaign

Pay per click advertising is a great way to drive highly targeted traffic to your website. However, if you do not carefully monitor your PPC campaign, you could end up spending a lot of money while driving that traffic to your website. In order to ensure your PPC campaign is a success, you need to analyze your campaign every step of the way to make sure it remains profitable. There are several steps you can take to help minimize the risks of your next PPC campaign. Set a Daily Budget In the ea...
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