How to Gain Success for Your Brand by Sponsoring an Event

There are a lot of tips and tricks out there with the purpose of helping your business be successful. It seems like every time you think you know how to be successful, you see another post, another article, another blog telling you that your strategies are all wrong and there are new and better ways to get people on board with your business. While it’s true that there are always going to be new ways to promote your business, that doesn’t mean that the ways you’ve been able to gain success so far...
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Could You Run a Business from Home?

In the current economic climate an increasing number of people have opted to go self employed and work from home. The number of successful ecommerce entrepreneurs suggests that there is little truth to the theory to the fact that running a business from home is too difficult and complicated for most people. If you have a product that you think will attract a particular segment of the market then the time to start out on your own is now. Do you have what it takes? When running a business fr...
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Why Print Marketing Still Matters

By: Maurine Anderson We live in a largely digital world these days, and it has many wondering about the fate of print. Lest you think print is dead in the world of marketing, here is a look at some of the reasons that print remains a powerful player in any marketing strategy. Certain demographics do not use the internet often. It may seem like anyone and everyone is on the web 24/7 these days, but you may be surprised to hear that there are actually a great many people who simply do n...
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9 Powerful Tips to Help You Stop Procrastinating

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Procrastinating: we all do it. In the face of a looming deadline, we hide our heads in the sand. Although the “sand” is usually a YouTube hole, or an endless series of unnecessary chores. It’s amazing the stupid things that we get done when we DON’T want to do something else. Cleaning my keyboard, picking out new drapes for the windows, even car cleaning are all things that I get done when I’m avoiding a more important task. Some say that beating procrastination simply comes down to willpower...
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4 Ways to Refresh Your Perspective

Our brains are built to find shortcuts. These shortcuts minimize the processing power that we waste on routine things. However, they can also get us stuck in ruts. Rockstars and painters of the 70’s looked to mind-altering substances to refresh their creativity and see things in a new way. Elizabeth Gilbert in Eat, Pray Love was all about travel as the key to discovering new truths and finding clarity. However, I’m with Marcel Proust when he says "The real voyage of discovery consists of not in ...
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How is Social Media Changing Society?

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Throughout history, there have been a handful of major events that have shifted the fabric of all of humanity across the globe. Today, it is undoubtable that the internet has taken its place amongst such massive cultural shifts. In particular, though, it is the way with which we use the internet to communicate with one another: social media. Social media has completely redefined the way that humans interact with each other, for better or worse. This trend is only likely to continue, as we barrel...
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Taxes Don’t Have to Be Scary

Ben Franklin once famously opined that there are only two certainties in life: death and taxes. Sometimes, it seems like people have an easier time coming to terms with the former than the latter. If there was ever a common ground amongst all groups of people, it is that everybody hates the necessary evil that is taxes, although some people would place more emphasis on “necessary,” while others would place it on “evil.” Regardless, part of reaching maturity, as an adult, as well as a responsible...
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Being a Sustainable Business

In the modern business landscape, sustainability has become an ideal that is practically required, in order to stay competitive in the current marketplace. The trends are clear, when it comes to the benefits of sustainability. Indeed, even giant super corporations, such as Wal-Mart, have jumped to forefront of demanding sustainable solutions for their business practices. While we’re not saying that Wal-Mart is a green company (by nature of what they are, they cannot be a green company), but ...
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How Good Are You at Spotting a Liar?

By Christine Hill On Christmas, my extended family gathered around for a gift exchange, pies, and games. A fairly heated game of “Mafia” ensued, wherein players all try to guess who the secret “killer” in their midst is. The game requires using every resource you can to determine who around you is lying, and who is telling the truth. I sometimes like to think of myself as an expert at this game. After all, I knew from the get-go that my sister was lying with that all-too-innocent face. S...
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Get Noticed at Trade Shows with a Charging Station

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By: Alek S. If you ever have to pack up your business and hit the road for a trade show, you are entirely aware of the many challenges that come with standing out amidst the chaos and intrigue that you will be immersed in. When the true purpose of attending trade shows is to increase interest in your business, finding ways to make people stop at your booth is absolutely integral to your experience there. While there is practically an infinite number of ways to accomplish this, there is one...
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