Stay Connected: How Important is Communication for Your Business?

As many sales people know, constant, but not too frequent communication with your customers is the best way to keep and grow the number of people that are active customers and supporters of your business. The key is to understand specifically how much communication and what type of communication is appreciated, tolerated, or annoying to your customer base. Fortunately, there are quite a few tools that are built around communication norms that can be applied to your business and please almost all...
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Don’t Go to Sleep on Content Marketing

When it comes to marketing, content is king of the online empire. If you want the marketing you do for your home Internet business to make an impact, then you need to put content first. With outreach success in mind, here are a few reasons why content marketing is so important to your home business: Increased Traffic Your business website is one of the only ways you can increase visibility for your brand. With an effective content marketing strategy, you can generate more t...
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Ring-up More Business with SMS Messages

If you're trying to increase sales numbers with your home Internet business, then it's time to start thinking about SMS. That's right, SMS messaging can help increase customer outreach and improve marketing conversion rates. Here are just a few ways SMS can help your home internet business get the sales ball rolling: Timing is Important A poorly-timed SMS marketing campaign isn't only a waste of time for your home business; it could end up actually turning customers away. I...
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Don’t Sell Your Business Short on Social Media

If you run your own home Internet business, then it's important to make sure your business has a social presence. However, sometimes this is easier said than done, especially if you aren't socially savvy. In order to help get the social ball rolling, here are a few tips to building a solid social profile for your business: Define Your Social Goals Businesses use social media for a number of different reasons. However, if you don't clearly define what you're using your socia...
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Avoid Your Home Business Network Going Down

For home Internet business owners, network attacks are serious business. A network attack can compromise your security, leaving your computer and data vulnerable to threats. As well as taking time to clear up, a network attack can slow down your productivity as you try to sort it out, lead to data loss, or even compromise your customers' security. With network security firm Damballa estimating that up to 18.5% of business computers may be infected with malware, it's time to learn...
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Are You Regularly Growing Your Mobile Subscriber List?

When you have a home Internet business, you need to drum up clientele. Your success depends on your clients, and the mobile world is a great one for any marketing endeavor. Via text, you can stay in touch, offer discounts and announce new projects. It's a great way to reach customers, both current and potential. You need to get those mobile subscribers signed up, though and there are a number of ways to do this. Promotions Do Matter In looking at Text message marketing 101: How...
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Don’t Market These Mistakes in Your Business

Sometimes, marketing simply goes wrong. Take frozen pizza brand DiGiorno for example. The brand hit headlines last year when they seized on the hashtag #WhyIStayed, which was intended to raise awareness of domestic violence. Their insensitive "#WhyIStayed - you had pizza" tweet was widely shared, leading to a long clean-up operation for DiGiorno. One simple marketing mistake can have repercussions ranging from not connecting with the right customers to damaging your business repu...
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Can You Juggle a Home Business and Adoption?

Managing a home Internet business can be time-consuming, especially when you are just getting started. Juggling your new business with other responsibilities adds to the challenge, but maintaining that business as you go through the process of adopting a newborn can be overwhelming. Even if you’re planning on putting the baby up for adoption, things may not work out the way you want them, leaving you to parent the child for a little while or even longer than expected until everything...
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Is Your Web Design a Proven Winner?

If your home business requires you to conduct business on the Internet, having a well-designed website can significantly improve your sales and marketing results. Effective web design can go a long way towards creating a great shopping experience for your customers, and it can help boost your website traffic and conversion rates. Here is a look at how you can build a well-designed website.... Importance of Having a Well-Designed Website Web design is important because it has a ...
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Make Text Messaging Sing with Your Home Business

More and more people are joining the ranks of freelancers, entrepreneurs and small business owners. In fact, Business Insider predicts that 40 percent of the workforce will be freelancing by the year 2020. If you run a home-based Internet business, it's going to be more important than ever to pay attention to ways to grow your business online. Currently, the main ways to get new clients to your online business are through social media, email marketing campaigns and text messaging. ...
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