Material Marketing: Six Reasons to Market with Gifts

Using promotional products or free giveaways to market a business has been a mainstay of the advertising industry for years. Recently, the online digital economy has been a big driver of this trend in the real world. Here are six compelling reasons why you should be using gift marketing to promote your brand. Boosts Brand Recognition The biggest reason why gift marketing is so popular is that it promotes your brand through objects that consumers use frequently, like personalized cups wit...
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6 Benefits For Running Your Business In The Cloud

A smart entrepreneur should use the Internet and technology to make more money and please clients. This is, in theory, easy. However, it is not always the case and one must do more to get the most out of the experience. With this in mind, here are six benefits of running a business in the cloud. Fast sharing With the best web hosting and file sharing a business owner can afford, employees and contractors can share files quickly. This is beneficial when looking to make fast decisions and run a ...
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5 Ways That a MBA Can Help You Start and Manage Your Home Internet Business

If you've always had your sights set on starting your own online business, you might have wondered if getting a Master of Business Administration can help you to make it successful; especially being that there are so many internet companies to compete with. Yet because of how much an MBA can cost (sometimes well into six-figures), we can certainly understand why you may be a bit hesitant about enrolling for fear that the debt that you will incur may not prove to be worth the investment. (more&he...
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Resume Fiction: Seven Misconceptions About Resume Writing

The art of resume writing is a tough one to master, but it's essential for landing jobs–especially highly-competitive and well-paying ones. Like any art, there are techniques that you must learn to develop your skill. Following misguided information, however, can only lead to disaster. Here are seven myths about resume writing that seem to have most people fooled. 1. Your Resume Must Fit on One Page Job recruiters go through hundreds if not thousands of applications a day. They don't have much...
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How To Get Your New Business Out There Fast

When people think about business, they often think in terms of long-term planning and incremental growth over a number of years. However, this type of thinking may no longer be necessary, especially in these days of lightning-fast business automation. As a metaphor for how things are speeding up in today’s business world, consider this rudimentary fact: computer processing is now measured in gigahertz, which is a unit of frequency equal to a billion hertz. So how do you get your new business ...
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3 Secrets to Building the Most Lucrative Business Possible

Since 1926 when George S. Clason published his classic, The Richest Man in Babylon, people have used the wisdom set forth in the book to amass fortunes for themselves and their loved ones. Fortunately, the premises set forth more than a century ago in Clason's book are just as true today. This article will present those secrets for readers to enjoy in a modern setting. Watch Your Spending. It doesn't take much to understand that making as much money as you can so you can spend it just as readi...
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Holiday Advertising: Four Creative Ways to Bring in Sales

The holidays is a great time to boost your marketing efforts in an attempt to generate more sales from customers. However, with many other companies thinking the same thing, it can often be difficult to stand out among the competition. Here are four creative ways to bring in sales during the holiday season, so that your customers know just exactly what you are offing. Video Social media has always been a vital part of advertising. But with the ability to now upload quick, six-second video clips,...
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How To Make Your Working Space At Home More Comfortable To Increase Productivity

There are many things you can do to make your home office a place that is more comfortable to increase your productivity. Make sure you follow these tips to utilize the space and feel more clear-minded in your work space: Buy the Right Chair It’s surprising how much of a difference the right chair can make. If your chair starts to cause you pain or fatigue, you simply won’t want to do your work. A bad chair can cause you to have poor posture and result in serious back pain. Sitting for lon...
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Cloud Accounting: How Safe Is it, Really?

Like most businesses, even work-at-home business owners must keep track of their finances and taxes. Most do so utilizing accounting software. Cloud-based accounting software has begun to replace desktop software, as data is stored off-site and accessible no matter where you're located. In addition to the lower cost of implementation, there are security issues that may arise with the use of cloud-based accounting software. Let's take a look at some of the security concerns business owners fa...
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Five Tricks to Running a Low Maintenance Business

In today's increasingly competitive market, running a low maintenance business is more important than ever before. Time is money, and it is counterproductive when small problems happen on a daily basis. By following these five tricks, business owners can be on their way to running a more productive company. Consider a Cleaning Service Keeping an office clean takes time and patience. Business settings can be hectic, and messes often quickly manifest as a result. Many business owners attempt t...
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