5 Ways to Affordably Market Your Small Business

Many small business owners successfully make use of non-traditional advertising. If you don't have the budget to launch a national campaign, it is important to think outside of the box; when you do, you attract customers without breaking the bank. How can small business owners use creative advertisements to promote their brand? Sponsor Local Events Sponsoring a community event can promote your company and reach new demographics. If done strategically, you can pick events that are geared...
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How Data Integration Works – and Why You Should Care

As an entrepreneur, you probably want to keep track of all of your business's details yourself. Eventually, though, your business will grow enough that you won't be able to track all the details by yourself. You're going to need help. This is what data integration is all about. So many sources, so little time! Data integration is the process by which programs like Syncsort monitor and aggregate all of the details of your business - your customers' information, your site traffic demograph...
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Five Great Incentives To Utilize When Starting a Business

Developing a small business start-up into a successful ongoing concern under the present economic conditions is a challenging task to say the least. Such an endeavor is be made easier to accomplish when one applies one or more of these little-known government and industry advocacy group incentive programs available to today's start-up entrepreneurs.   Credits, Grants and Other Incentives   Having an understanding of existing tax law can actually help a new start-up business sav...
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Instead of Gifts, Why Not Participate in Giving Tuesday This Season?

We've all heard of Christmas, Chanukah, Black Friday, and even Cyber Monday, but did you know that there's a new day dedicated to the holiday spirit in which you can take part? It's called Giving Tuesday, and if its organizers have their way, it will soon be as ingrained into or collective perception of the holidays as Santa Claus, the Menorah, and sitting outside in the freezing cold for four hours in a line of people waiting for Best Buy to open. Giving Tuesday gives regular people the abil...
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Scared of Stocks? 5 Alternative Investments for the Rookie Investor

Tired of investing in tired, old stocks and bonds? If your style of investing calls for high returns to reward a certain amount of risk, the following five alternative investments may be what you are looking for. 1. There is No Business Like Show Business Broadway musicals and plays such as The Lion King and Bronx Bombers can yield a pretty penny for early bird investors. When a musical or a play turns out to be a hit, investors have great potential to cash in as the show gains popularity and ...
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Online Advertising Done Right: 3 Annoying Internet Ad Techniques

Online advertising has evolved significantly over the past decade. Previously, Internet users only had to deal with flashy banners and annoying pop-up windows. But now, online ads can include video, audio and even interactive games. Some can be discreet and small, located in the corner of a web page, while others might expand to fill the entire page. When done right, online advertising can help promote a variety of useful products to consumers and be profitable for all parties involved, such a...
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The Top 5 Investing Lessons For 2013

When it comes to money, everyone seems to have an opinion. There are some principles you should understand about investing before taking the plunge. Here are five basic tips for wisely investing your money:   Diversify Too much of a good thing is almost never good. Investors who have a healthy mix of aggressive and conservative investments are able to take advantage of the best of both worlds. During good times, you may lament the conservative portion of your portfolio, but that po...
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10 Pointers for Saving Money on Your Next Business Trip

Chances are, one of the biggest reasons you gravitated to a home-based business is to avoid traveling to an office day after day. Given this reality, why on earth would you want to make a business trip? Unfortunately, there are times when seeing clients face to face is markedly preferable to Skyping or GoToMeetings - or maybe your business growth largely depends on a presence at that annual conference or trade show. Even if you have to travel for business, there are still some ways you ca...
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3 Reasons You Should Audit a Marketing Course

Trying to build a new business from home isn't an easy task. Whether or not you've had some sort of previous education in business, chances are you never learned much about to market yourself, your product, and your company. The easy solution is to take a marketing course from a local university. But when your schedule is tight and you know you don't have the time or energy to study for tests, write papers, and complete other homework assignments, it's just not realistic to enroll. However, c...
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Evaluating Your Budget: Are You Spending Extraneously?

At least once a year, take the time to evaluate your spending. If you are like most businesspeople, after a thorough review of your budget, you'll be able to identify several items that can either be eliminated or significantly reduced. If you are having trouble achieving an objective viewpoint to evaluating your budget, here are some areas where you may be spending extraneously. Accounting software Do you really need to spend hundreds of dollars on accounting software for your business...
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